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And Nintendo are talking to people shopping in this space: the SKUs for Labo are called “Variety Kit” and “Robot Kit” and use a totally different method of pricing and releasing than Nintendo’s usual products. Instead of, for instance, shipping a $60 “Custom Robo Switch” video game that comes with a cardboard cutout addon, they’ve reversed it: <a href="https://labo.nintendo.com/kits/robot-kit/" target="_blank">buy a kit containing a bunch of different maker toys</a>, and get a game that allows you to make those come to life.