Insights are builders’ best friends. They help you see opportunities, launch new products, and win the market before everyone else. Today, I’ll break down 3 frameworks on how to easily , act on , and share to spark your next consumer tech venture. I’ll also provide across different industries. spot consumer trends new opportunities ideas real-world examples This post is part of my consumer Framework series, check out my readers’ 🔥 : TOP FAVORITE Achieve Minimum Viable Product-Market Fit (PMF) How to generate startup ideas (3 Frameworks) 1. Find new norms Emerging norms often create new demand for new solutions in the market. You notice a small group of people doing things differently. To understand what are new and emerging norms, you can first , i.e. and then work backward. understand from the opposite what everyone disagrees with — Getting wasn’t a thing in the past. Now we have M2E (move-to-earn) crypto games like and . paid to exercise STEPN Dustland Runner Turn your into cash? lets you earn passive income by renting out a portion of your space — car, garage, boat, attic, etc. extra space Neighbor Getting online games? Gamers now make a living on play-to-earn blockchain games. lets you own and trade them for money at exchange. lets you own NFTs, trade and auction digital assets. rewards gamers with JEWEL tokens. paid to play Axie Infinity AXS tokens My Defi Pet DeFi Kingdoms Image: Axie Infinity marketplace — buy and sell NFTs for the creatures, items, and land Example: Curation economy People are now paying money to access good quality curated content. Getting and organize information is a thing. Trend: paid to collect Flow State charges to get access to curated Spotify playlists. TheBrowser charges to access outstanding stories from the Internet. Who’s doing this? $49/year $48/year Deciding is becoming an outsourceable task. Let consumers “hire” your platform to help them perform these tasks. New opportunity: what to read, listen, watch, and learn Build a curator monetization tool. Like Airtable, but add built-in payment tools. Creative curators can build a collection of resources and monetize them directly without manually adding PayPal, Stripe or Gumroad. Idea: Creator economy inspirations: Live-streaming creators Audio content economy & monetization Creators economy of gaming 2. Add value There are three levels of value you can add to your products: Users want to get things done. Provide features that give performance and productivity boost. Level 1: Doing. Users want to feel good. Provide features that remove stress, fear and anxiety. Level 2: Feeling. Users want to express themselves. Provide features that raise their social status, personality, and self-expression. Level 3: Being. E.g.: MUSE band: meditation & sleep (Doing) + calm and peaceful (Feeling) + high-performer (Being) Example: Wearable health trackers Wearable tech is going to the next level. Activity trackers are more than just measuring sleep, exercise, and heart rates. They are now interpreting and tracking neurological data (brain waves) and behavioral data (voice, speech, interaction). Trend: headband tracks real-time brainwaves and redirects your mind to a calmer state. ’s emotional sensor wristband can detect anxiety and depression–and then provide personalized advice, tools, exercises, and online therapy sessions. analyzes the way you use the smartphone and turns them into objective measures of brain function. Who’s doing this? Muse Feel Mindstrong “Portable health labs” will become a new category. Let anyone own a health expert in their pockets. New opportunity: Wearable that tracks your daily focus level, energy level, and brain performance throughout the day. , but comes with a smart wearable device. Idea: Like Rise HealthTech startup inspiration: Mental health apps opportunities DTC wellness industry trends Femtech and telehealth landscape 3. Solve persisting problems The next big thing in consumer apps isn’t always about creating new technologies. But to surface long-standing problems, come up with new solutions that are fitting seamlessly into today’s modern lifestyle. Think banking is simplified? Many unbanked or underbanked populations like South East Asia, Latin America, and Africa still don’t have a savings account or rely on traditional paperwork and in-person banking services. Problem = Financial exclusion. Source: Statista Example: Consumer fintech Micro-investing is on the rise. Companies are making wealth creation more accessible to everyday consumers. People can buy fractional shares and own partial assets. Trend: allows you to co-own real estate with friends and investing communities. lets you own fractional stocks and automatically diversify into ETFs. Buying partial stocks from starts from $5. Who’s doing this? Fractional Acorns SoFi Make money faster, safer and easier for consumers. New opportunity: saving, spending, investing, managing and protecting There are 106 millions people investing in cryptocurrency. Getting into crypto comes with technical risks and scams. Yet, crypto owners aren’t covered by insurance. There could be DeFi (decentralized) insurance platforms that insure crypto assets. Idea: Fintech startup inspirations: Future of personal wealth creation Insurtech & business opportunities Future of Digital Monetization From your curious friend.. 👋 I’m : builder, ever curious, built , featured on , , and . Also a & in VC topics. I unpack new insights on for venture builders. Zoe 11 MVPs Lifehacker Product Hunt #1 tech blogs in 7 countries Medium Top Writer HackerNoon winner profitable markets [1] Find me on Personal Site / Twitter / LinkedIn 🔥 [2] Next tech insight in your inbox — Join my newsletter 💌 [3] Love this? Help : share: this post, it means a lot 🙇‍♀️ Also Published here

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The Next Consumer Apps and How to Build Them (3 Frameworks)

The Next Consumer Apps and How to Build Them (3 Frameworks)

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