Everything you need to market your product, and not a thing more. It seems like a new tool launches every day. We have tools for designing, writing, writing about , publishing your writing in a well-designed way, turning your writing into a video, scheduling that video, pulling the data on that video, analyzing the data on that video, and then turning it into an infographic, and repeating the process. There are more tools than you could ever use. Let’s simplify this and focus only on the tools you should use. Keep in mind that this will vary from business to business. There will also most likely be multiple competitors in all of these spaces. marketing design The Website The center of your minimum viable marketing strategy will be your website. Your website serves as the salesperson who never sleeps. It should clearly state your value proposition and key features. It doesn’t need to be overly-complicated or difficult to maintain. I like to use a simple static HTML site which I can host for free on . Static sites are fast and robust, meaning you can send a ton of traffic to it without the fear of seeing it crash. Forge When launching a new product, you really only need 3 to 5 pages on your website: the home page, about page, contact page, features page, and pricing page. A free Forge account is limited to 1 GB, which should be enough to host your site, but if you get in a jam or are a little savvier, you can host some assets like high-res images on . GitHub I host my CSS & JS files on GitHub as well, freeing up a bit more space in my account. Finally, you will need to pick up a domain — You can grab one at for under $20. name.com The Blog Content is a key part of any marketing strategy. When done right, it can be one of the most powerful forms of marketing. For this, we will take advantage of . Medium is great for startups because it has a built-in audience, giving you greater reach with lower effort. Medium.com Medium is free to use as an individual and an organization, but to get the most out of it, you will need to contact their customer support to get a branded page. Medium can create a sub-domain on your URL like blog.domain.com and link to your site in the header. Focus on creating 3–4 great pieces of content each month. The content should be balanced between product features and non-product pieces that will appeal to the broader community. The Images The web is an extremely visual place. In fact, almost all web interaction is catalyzed by visual appeal. This means that you need great images. That can be tricky. Cheap stock images are often overused and finding an image on a Google search can get you fined. This is where comes in. Pexels provides free stock photos that are surprisingly high-quality. Pexels There is no need to create an account. Just head over there, search for your pic, download it, and you’re done. The Email More than likely, your goal is to do some basic user acquisition. This means that you need a form, a database, and a way to follow up with those leads. This is where comes into play. MailChimp MailChimp lets you embed a form or even a pop-up into your static site and collect lead data. The data is then stored in their database that is free to use for up to 2,000 contacts. You can then send your users product updates, new content you published on Medium, or anything else you want. The Social Presence One of the biggest traps I see startups fall into is feeling that they need to maintain a presence on every major social network. Having a presence on every network is a lot of work. In reality, there are probably one or two social networks that actually provide any real business value. Identify those networks and use them in an excellent way. For managing those channels, I suggest using or Both of those applications have great free tiers that allow you to schedule your posts ahead of time and track your engagements, interactions, and growth. Hootsuite Buffer. The Data Modern marketing is all about data. It’s important to be able to find and track the right data — emphasis on the word . right For your MVP marketing stack, start with . It has just enough to let you track conversions, top inbound channels, and some basic user behaviors. Eventually, you will need more data, and when you do, I suggest upgrading to . Google Analytics Mixpanel You Don’t Need More Features. You Need More Data. _How the Best Product Owners Use Data to Build the Best Products_theascent.biz The Task Work The final piece to your minimum viable marketing strategy is task work. You have 24 hours in your day and not enough money to hire a marketing team. So what do you do? Hire task workers. For small tasks that you can’t do on your own like design work, check out Fiverr. There are thousands of fixed-rate task workers on Fiverr with rates starting at just $5. You won’t find anything exceptional, but for the right tasks, it’s a useful tool. For more specialized tasks, check out , , or . These sites offer access to premium freelancer talent. You can offload repetitive tasks or the management of ad platforms at a very affordable fixed rate. UpWork CloudPeeps Toptal The Early Adopters Once you have a website and the ability to capture leads, it’s time to get in front of the early adopters. For this, we turn to . ProductHunt is a community of early adopters who are on a never-ending hunt, finding new products and introducing them to the community. But don’t be naïve; it’s more complicated than you think. ProductHunt First, the ProductHunt community knows quality. If your product is not ready, it will get trashed, and you only get one chance. Second, submitting your own product will blow your chances completely. I strongly suggest doing your homework before even thinking about going to ProductHunt. Still, if you can get this right, you will have hundreds of visitors and potential customers. Speed Up Product Adoption with Marketing Automation _How to get More out of Your Marketing Automation Software_artplusmarketing.com In Conclusion The key to a successful minimum viable marketing strategy is the ability to find the right tools to augment your efforts and the talent to take little tasks off of your plate. And remember: Resources always lose to hustle. How to Build a Better Marketing Organization _Ways to Turn Your Current Team Into Your Dream Team_artplusmarketing.com This post was originally published in the . Mindbox Journal About the Author: Jesse Williams is a young entrepreneur, husband, father, technologist, and SaaS marketing expert. You can follow him on Twitter and learn more about him and his projects . here
