The metaverse is a sh*tshow. Dead servers. Lackluster graphics. Trolls. And in some cases, a requirement to purchase expensive hardware. It's no wonder then that parent has struggled to get anyone to give a damn about its virtual worlds, despite burning billions in cash. Facebook Meta Yes, Facebook may have gone all in on founder and CEO Mark Zuckerberg's vision for the future, but it's unlikely that Zuck and his friends at 1 Hacker Way are popping champagne to celebrate the events following his company's decision to on a technology that has yet to achieve mass appeal. double down It's been a year since Facebook to Meta and unveiled the 'infinity' logo, signaling, perhaps, the lure of infinite virtual worlds to the masses, yet nothing has gone its way ever since. The idea that people will just to have strangers in a video game that looks worse than a PS2-era title has already cost the company more than half of its stock price and wiped in its market value. changed its corporate name purchase expensive headsets throw profanities at them $650 billion The latest setback came this past Thursday after the company's quarterly results showed that at Reality Labs, an internal division responsible for developing Meta's take on the metaverse, kept on widening and will continue to do so going into 2023. Understandably, , causing Meta's stock to take another nosedive: losses investors weren't happy While Zuckerberg has , it truly is worth asking: just how bad things in the metaverse? Companies besides Meta may offer a glimpse. Take Decentraland for example: just a few weeks ago, the company it had 8,000 daily active users on its platform — a laughingly low number for a company valued at $1.2 billion. no plans of slowing down are said While nowhere near as disastrous as Decentraland, too has to get the same level of users as during the COVID-19 pandemic when the youth-centered platform became all the rave. All of this is to say that while the metaverse might sound pretty cool on paper, the concept itself and ends up feeling like a bygone MMO with dead servers. Zuck probably knows this, which is why he's fellow mega corporations into getting their employees to use the metaverse instead. Bad news though, working in the metaverse is . Roblox struggled just doesn't stick trying to bamboozle not pleasant Meta would neither be the first (nor the last!) to fail at introducing the concept of a world-within-a-world to the public at large, though its may be the most spectacular given the company's sheer size and scope. As this author in , Facebook's fate may be the same as Second Life. flop opines The Washington Post Facebook continues to be on the lips of everyone, helping it maintain the top rank on HackerNoon's Tech Company Ranking. Its parent, Meta was trending #10. Fellow metaverse peer Roblox was trending #2. 🏃 Adidas Kicks Ye Habit forayed into the metaverse after announcing a partnership with the Bored Ape Yacht Club, PUNKS Comic and gmoney, generating in a single afternoon following its debut. Still, that wasn't enough to reverse the company's fortunes. Just like Meta, the company's stock price has been battered since at least the start of the year given its poor financial performance and a for its sneakers. Adidas last year $23.4 million drop in demand Now, it's had to discontinue its partnership with Kanye West (who is legally known as Ye) over his anti-semitic comments, costing the company towards its net income given that it no longer wants to sell the highly profitable Yeezy line of sneakers. Adidas did react a lot more slowly to Ye's comments than some other brands, resulting in a backlash and mounting pressure from the public to do the right thing. $250 million 💰 Must Wants to Sell You Freedom Elon Musk finally acquired , and OH.MY.GOD the news cycle has been going crazy. In fact, Musk was so comprehensively covered in the news that it became reminiscent of how the media reported on Donald Trump before and during his presidency. Twitter Inc. While the 'will he, won't he' portion of the acquisition saga ended this past Friday, the 'what now' portion began with some high-profile layoffs. After walking into Twitter HQ with an actual sink ( ), Musk, the world's richest man, top executives, including Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde. Before you start feeling sorry for either of them, the former Twitter executives are expected to from the exit. presumably just for that one pun fired make millions However, you feel sorry for the who will be laid off as part of Musk's to trim the fat around the company, presumably, in such a way, that Twitter the laid-off employees any stock grants. should nearly 2,000 people doesn't owe When all is said and done though, Musk, a self-proclaimed free speech absolutist who believes Twitter is a lot more valuable than it currently is, wants to make the platform to advertisers (though brands , yet). more attractive aren't buying it Meanwhile, Wall Street is wondering whether it's for Musk to be managing so many companies. He's already the CEO of and SpaceX, and if his new Twitter profile description ('Chief Twit') is any indication, he may be heading Twitter himself too. even sustainable Tesla Twitter was trending #41 this week, while Musk's other company was trending #48 on HackerNoon's Tech Rankings. Tesla COVID-19 Impacts iPhone Production📱 A new report from Reuters indicates that production of 's iPhone could drop by as much as 30% as the Chinese factory that manufactures the smartphones deals with COVID-19-related lockdowns. Apple While manufacturing is continuing as planned, the decline could make iPhones harder to find, at least temporarily, and may result in scalpers selling you the smartphones at an even higher price point on websites like eBay. Apple ranked #7 in this week's tech rankings. And that’s a wrap! Thanks for reading Tech Company News Brief Issue #22! See y’all next week. PEACE ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon

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