Too Long; Didn't Read
Technology is creating new ways for us to interact, ways that require putting our trust into people, companies, ideas that we don't know. Broken trust is an area ripe for disruption and redesign. More and more brands are asking people for trust based on their promises and by being transparent about its policies. But the psychology of trust works quite differently. We are surfing on the verge of the illusion of the trust that has been mastered to perfection by mouth-watering design, convincing content and first customer bonuses.