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The Importance of a Single Source of Truth for Enterprises is discussed by Pimcore Global Services (PGS) - A Happiest Minds Company. The need for a single source of truth (SSOT) enables that synchronization. A company with SSOT relies on one and only one point of reference for the latest, aggregated information. SSOT can enable marketers to manage and analyze financial data, customer data, vendor performance data, etc., to improve campaign success rates and curate relevant KPIs in real-time.