Processes are a series of actions or steps taken in order to achieve a particular end. They give stability and help organize complex ideas or projects and because humans are creatures of habit. We tend to want to “processify” every task we are faced with and expending the least amount of effort. The role of process improvement is to make sure that value, profit, or satisfaction on any level is constantly being maximized by optimizing business processes as the company’s strategic goals and consumer demand evolve.