The $30K Marketing Budget Syndrome aka “We’re building the future of finance, but let’s market it like a lemonade stand.” The $30K Marketing Budget Syndrome aka “We’re building the future of finance, but let’s market it like a lemonade stand.” aka “We’re building the future of finance, but let’s market it like a lemonade stand.” We’re here again. The startup is gorgeous: Founders with MBAs and matching hoodies. The roadmap looks like it was forged by Vitalik and Steve Jobs in a co-working space on Mount Olympus. The pitch deck? Sexy. You almost want to mint it. Tokenomics? Audited by someone who definitely knows how to spell “solidity.” Team? Fully doxxed, LinkedIn-ready, and grinning on their team page. And then... “We’ve got $30,000 for marketing!” “We’ve got $30,000 for marketing!” Thirty. Thousand. Dollars. To change the world. To conquer the DeFi jungle. To_beat_the ZK narrative. To survive the attention span of a crypto Twitter user (roughly 1.4 seconds). Let’s say it louder for the DAO in the back: You cannot market a revolution with the same budget used to sponsor a garage band. You cannot market a revolution with the same budget used to sponsor a garage band. You cannot market a revolution with the same budget used to sponsor a garage band. “But it’s just the beginning, bro.” Oh really? So let me guess: we’ll runTwitter ads with a $50/day budget, spend $3K on a couple of newsletters nobody reads, and throw the rest into a Twitter ads a A Medium article and a meme contest? A Medium article and a meme contest Welcome to the Web3 marketing plan: Welcome to the Web3 marketing plan: Pretend virality is a strategy.
Pray someone tweets about you for free.
Call it “organic growth.” Pretend virality is a strategy. Pray someone tweets about you for free. Call it “organic growth.” Let’s point some fingers, shall we? VCs who throw $2M checks like confetti, then act shocked when nobody shows up to the token launch.
Founders who burn $100K on DevRel swag but negotiate down the marketing team’s rate like we’re selling tomatoes at a local market.
CTOs who think “marketing is easy” because their intern got 200 likes on a meme last week.
Agencies promise “KOL support” and end up paying the same three influencers with fake followers and zero conviction. VCs who throw $2M checks like confetti, then act shocked when nobody shows up to the token launch. VCs Founders who burn $100K on DevRel swag but negotiate down the marketing team’s rate like we’re selling tomatoes at a local market. Founders CTOs who think “marketing is easy” because their intern got 200 likes on a meme last week. CTOs Agencies promise “KOL support” and end up paying the same three influencers with fake followers and zero conviction. Agencies Do you want actual growth? Do you want real community? actual growth real community Then stop treating marketing like an afterthought. It’s not_what_ you’re building — it’s who hears about it and why they should give a damn. who hears about it why they should give a damn Let’s talk about timing, luck, and the DM gods Here’s the inconvenient truth: Sometimes it’s not the money. It’s timing, luck, and being one step ahead of everyone else. timing luck Sometimes, it’s the fact that one person — just one — saw your project, liked your vibe, and gave you a retweet. Sometime,s it’s that your competitor fumbled a partnership and the space was yours for the taking. Sometimes, yes, it’s just the algorithm choosing to bless your shitpost over someone else’s product update. You can’t budget for that. You_can_ be ready for it. Audentes Fortuna Iuvat. Audentes Fortuna Iuvat. Fortune favors the bold — and punishes the passive. Fortune favors the bold — and punishes the passive. Stop blaming marketing when the token flops We’ve all been there. The market was cold. The devs were slow. The KPIs were made up. But what do we blame first? “Maybe the marketing wasn’t strong enough.” “Maybe the marketing wasn’t strong enough.” Nah. The marketing team did more with less than a DJ at a child’s birthday party. So, next time you plan your budget, ask yourself: Do we want to launch a project… or just announce it and pray? Do we want to launch a project… or just announce it and pray? Do we want to launch a project… or just announce it and pray? launch announce Because if you’re serious about making noise in Web3, $30K is not a marketing budget. It’s a red flag with a whitepaper attached. a red flag with a whitepaper attached.

This story contains new, firsthand information uncovered by the writer.

Read My Stories

Too Long; Didn't Read

Boost your HackerNoon story @ $159.99! 🚀

The GTM Budget Struggle

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

104 Stories To Learn About Marketing Strategy

10 Ways To Market Your Online Course

10 Underrated Skills That Will Make You an E-commerce Rockstar

10 Tips to Help You Become a Digital Marketing Professional Without a Degree

10 Must-Follow Tips for B2B SaaS Companies

104 Stories To Learn About Marketing Strategy

10 Ways To Market Your Online Course

10 Underrated Skills That Will Make You an E-commerce Rockstar

10 Tips to Help You Become a Digital Marketing Professional Without a Degree

10 Must-Follow Tips for B2B SaaS Companies

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps