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Google Ads can assist your SaaS company in generating profitable leads and loyal customers. In many ways, Google's Display Network outperforms the Search Network. You can widen your audience by using video advertisements on the Google Display Network. Remarketing is a type of behavioral targeting in which the user has a say in what material appears in your ads. Decide what you'll utilize on a daily, weekly, or monthly basis to get the job done. Consider using the Google Ads Keyword Planner; you might be amazed at how many search phrases your target audience uses.