Could There Eventually Be a Ban on Behavioral Advertising?by@TheMarkup
584 reads

Could There Eventually Be a Ban on Behavioral Advertising?

tldt arrow
Read on Terminal Reader
Read this story w/o Javascript

Too Long; Didn't Read

Earlier this month, the European Union Parliament passed new rules aimed at limiting how companies and websites can track people online to target them with advertisements. Critics argue that the practice enables discrimination, potentially only offering certain groups of people economic opportunities. The 2016 U.S. presidential election and the Brexit vote were “wake-up calls” to the Europe Union to crack down on targeted advertising, according to Jan Penfrat, a senior policy adviser at European digital rights group EDRi. Lawmakers in the United States are also looking into ways to regulate behavioral advertising.

People Mentioned

Mention Thumbnail
Mention Thumbnail

Companies Mentioned

Mention Thumbnail
Mention Thumbnail
featured image - Could There Eventually Be a Ban on Behavioral Advertising?
The Markup HackerNoon profile picture

@TheMarkup

The Markup

Nonprofit organization dedicated to data-driven tech accountability journalism & privacy protection.


Receive Stories from @TheMarkup

react to story with heart

RELATED STORIES

L O A D I N G
. . . comments & more!