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Machine learning is a branch of artificial intelligence (AI) It’s the process of taking data, finding patterns and information, then making predictions that improve without human help. The worldwide machine learning market is worth $15 billion, forecasted to grow to $200 billion by 2029. By learning from past data, companies can use machine learning technology to provide an enhanced customer experience. This article will explore machine learning and its impact on mobile apps. Mobile apps are used for data mining, forecasting, personalisation and security.