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The Food Truck: An Old Business Idea Worth Exploring? The humble food truck has experienced a great resurgence all across the United States and the rest of the world. With the ever-growing demand for better-tasting and healthier food, now may just be the time to throw your hat into the food business, and the food truck presents a lower barrier of entry. Food trucks can easily change schedules to adapt to special occasions, festivals, fairs, and other outdoor events that bring in multitudes of hungry people.