If you enjoy this post, I’m writing a book for new and aspiring product managers to help them get a head start in their PM career. Sign up at to get a free chapter now. principles.pm Amazon is a company that offers everything from retail to web services to digital media. It succeeds because of its and strategy — which Jeff Bezos drew on a napkin: leadership principles For books (Amazon’s first industry), this strategy translates to: due to no physical stores. Lower cost structure due to cost savings. Lower prices due to lower prices and faster delivery. Better customer experience due to better customer experience. More customer traffic (publishers, writers) due to more customers. More sellers of books due to more publishers and writers. Better selection 17 years ago, Jeff started a space company called Blue Origin. The vision: A trillion humans in the solar system. Watching a with Jeff, it’s clear that space is the final industry that he wants to disrupt. Today, most rockets are expensive and not reusable. As a result, only large governments, corporations and billionaires can afford to play in the space industry. Here’s how I think Jeff wants to disrupt this: recent interview due to reusable rockets with better engines. Lower cost structure due to lower rocket costs. Lower prices for space flight due to lower prices, better safety, and better comfort (more comfortable than sitting in coach?). Better customer experience due to better space flight experience. More customer traffic (entrepreneurs) who want to build space companies. More sellers in ways to go to space and things to do in space due to more space companies. Better selection As Jeff puts it: “I want to build the infrastructure to make it possible for two kids in a dorm room to create a giant space company.” Let’s hope he (or ) succeeds. this other guy I’m writing a book for new and aspiring product managers. If you enjoyed this post, visit to get a free chapter. principles.pm

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