Consider the last time you heard about a famous painting selling for millions. Chances are it ended up in a private collection, out of the public eye. Discover the story of the startup that is changing that trend and bringing you a private pass to the art world.
November 27th marks a pivotal moment for 10101.art as it closes the pre-sale of Banksy's 'Turf War', an iconic piece in its collection, in less than two hours. This event is a significant step in the platform's mission to go beyond just viewing art online – it's about enabling anyone to own a part of art history.
With blockchain technology, 10101.art simplifies art ownership, making it more than just a privilege for the elite. This platform isn’t just showcasing art – it’s changing how art is shared and experienced, making it a part of everyday life for a diverse, global audience.
The innovative model of 10101.art is deeply rooted in blockchain technology. Let’s see how it works:
Artwork Selection: The process at 10101.art begins with a meticulous selection of artworks, involving globally recognized art dealers and experts. Each piece is put through a comprehensive verification process. This involves assessing the seller's reputation in the art world, be it a renowned gallery, auction house, or esteemed private collector. Then each artwork's current condition is scrutinized through up-to-date photos and videos, followed by a physical inspection by an art expert, ensuring its quality and authenticity align with its documentation.
Legal Framework: Before digitization, each artwork undergoes preparation within a robust legal framework. This framework is designed to address varying requirements based on the artist, such as attaching a Pest Control COA for Banksy's works or verifying the presence in official catalogs for Picasso's and Dalí's pieces. The framework includes expert appraisals and provenance checks, establishing a basis for legal ownership and ensuring the digital representation of each artwork is as legitimate as its physical counterpart.
Digitization: After legal preparation, the artwork is digitized and tokenized. These digital tokens represent a share in the physical art, enabling a new form of ownership that blends the physical and digital worlds.
Ownership & Trading: Such NFTs can be bought and sold on the 10101.art platform, making each buyer a legal co-owner of the actual artwork. This process is governed by a detailed co-ownership agreement specific to each piece, clarifying the rights and responsibilities of every co-owner. This legal structure democratizes the experience of art ownership, making it possible for art enthusiasts around the world to own and trade a part of art history in a secure and transparent manner.
Community & Governance: 10101.art is more than a platform – it's also an art & DeFi community. With plans to implement a DAO (Decentralized Autonomous Organization) governance system, the platform will allow its community to have a say in its operations and future.
This model is not just about buying art – it's about making art accessible and interactive using cutting-edge tokenization technology. The platform guarantees the security of each transaction, the genuineness of the legendary artworks, and their physical safety.
Besides the innovative DeFi Protocol and unique legal structure, 10101.art's innovation also lies in its tangible connections in the art world. And a cornerstone of this is its exclusive partnership with the Monada Art Gallery in DIFC, Dubai.
This collaboration bridges the gap between the physical and digital realms of art. The gallery, more than just a space for showcasing art, symbolizes 10101.art's commitment to authenticity and quality. Here, art enthusiasts can witness the original masterpieces from world-renowned artists like Banksy, Andy Warhol, and Pablo Picasso, carefully kept in the project's collection.
This tangible presence, managed by
The success of 10101.art is anchored in its team's expertise, combining deep knowledge in legal aspects, art curation, and, notably, blockchain and DeFi technologies. This blend of skills has been crucial in developing a platform that facilitates art transactions and ensures their security and transparency through blockchain. The result is a revolutionary marketplace where art ownership is redefined for the digital age.
Leading this team of experts is
Her experience has been vital in steering the platform to address the gaps in traditional art markets, particularly in making art more accessible and verifiable. As Alina herself articulates,
“We at 10101.art are creating a new marketplace that was previously limitedly available. Now people all over the world will have a unique opportunity to admire works of art that were previously hidden in private collections.”
Despite its relatively recent inception, 10101.art has already made noteworthy progress. They've successfully developed their platform, tailored a unique legal structure, and established key partnerships, setting the stage for a new era in art and blockchain integration. Along the way, the team has even made their mark at top-tier forums like the FinTech Summit and Blockchain Life 2023, where they
November marked a significant milestone for 10101.art with the launch of their platform, beginning with an overwhelmingly successful pre-sale of 'Turf War' by Banksy. All 300 pieces available in the pre-sale were sold out within just two hours, highlighting the intense interest in this unique opportunity to own a part of art history. This early success sets a promising stage for the main sale opening in December, where an additional 1200 pieces will be priced at $100 each. This upcoming sale extends the opportunity to a broader audience to participate in this unique art experience.
Looking forward, 10101.art has ambitious plans to expand its platform. Besides implementing the DAO governance system and opening new galleries worldwide, near-term goals include broadening the art experts' team and increasing their tokenized artwork collection. This expansion also involves hosting exclusive events and providing special privileges for NFT owners, enhancing the overall experience of being part of the 10101.art community.
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