The Agony of a First Time Founder

What being a first-time founder taught me:

I started my first company straight out of college. I had little experience with how professional ‘things’ work. I and my team knew exactly what we were going to build, It was derived from a problem I had personally faced. The idea was something we had been working on since college and we were damn sure it would work. For it had no code, fintech, automation, etc buzz words associated with it.

The first 2-3months went into building pitch decks. We reached out to a lot of investors, mostly incubator programs, angel investors, etc.  We were lucky to be selected by an incubator program and also raised angel funds.  We were still at an idea stage then.

Post funding, we hired a resource manager and started the development of the product. This is where we faltered. We didn't do any user interviews, no competitive analysis, and no designer on board. Our backend was extremely strong but many user-facing assets were not "that great".

After developing for 7-8 months, we released the first version of our web app. We did PR and we thought bang, we would make a lot of money. All this while, the fundamental building blocks of project management, QA, UX, etc were missing.

It's not that we didn't do any search, it's just that we did not come across any resources for first-time founders like us that would help in understanding a product lifecycle journey. There were tools like JIRA and Notion Trello, and there were chatbots, but there was no guide or tool to do competitive analysis, interviews, research, user profiling, or even calculation of TAM, SAM, or SOM.

Our first launch was received with mixed numbers. The concept was good, people said, the execution wasn't good, the numbers said.  We got traffic but we didn't get conversions. Having a confused outset about what is happening, we slowly understood that design is important, but by then, we were quite out of money and instead of putting all our energy into one thing, we added more services that were built on top of our product, thinking our product was quite complex and we could do well if we added a simpler service.

Here, the challenge of sales came in. None of us had any idea about sales. We tried to bootstrap for the next six months but things were going nowhere. Investors backed out, founders split, and in the end, we had a Frankenstein monster of a product. It was not bad, the product shaped decently well after spending another year on it, but it was something that was in the middle like you getting a B+ on your assignment. You haven't failed but you are also not getting into MIT with a B+.

Slowly when sense prevailed, after making every rookie founder mistake, we built something good but we were out of money. Then were we got acquired.

In hindsight, the following things could have been better:

1. Product Research, User Interviews, a proper product mentor

2. Validation of idea, prototype

3. Market research

4. Design, Importance of UX based on Target Audience

5. Proper product management

6. Sales

7. Understanding when to keep on working and when to pivot

8. Better presentation

   
   

If you are a startup founder, validate your idea with the industry, then do everything else.