Too Long; Didn't Read
By 2022, videos will take up more than 82% of online consumer traffic — that’s 15 times higher compared to 2017! Video continues to be the most powerful type of content out there and shows no signs of stopping. By 2021 we are going to see influencer marketing be seen as its own marketing channel independent of anything else. Brands should be careful to choose the right influencers carefully, not just after the biggest fish in the pond but rather selecting small/medium-sized accounts that are extremely close to your brand.