The 3 Components of Digital Marketing Automation

Digital marketing automation is expanding at a rapid pace and marketers can now automate many crucial aspects of their work. But just how far can digital marketing automation go? Where do you draw the line? What will have to happen for digital marketing to become a fully automated endeavor?

What Is Digital Marketing Automation?

Automation in marketing plays a vital role as it plays in other parts of your business and daily processes. Essentially, "automation is enlisting the help of software robots to handle tasks that could be done by humans but don’t need to be." These are typically simple, repeatable tasks that commonly involve data entry or other similar jobs. This saves a lot of time and effort and frees marketers up to focus on projects that require a more critical eye. It also improves the overall success of your automated marketing efforts, some marketers even saw an 80% increase in leads generated after implementing automation software.

The 3 Components of Digital Marketing Automation

1. Segmentation

Digital marketing may depend on technology, but it is not all about data. A lot of traditional marketing elements still matter in the world today such as seeing what your customer needs and understanding how to meet their wants and needs. Generating business leads through your website is essential for a successful digital marketing campaign.

2. Campaign Delivery

New and improved campaign management tools exist in multiple forms, including email marketing and remarketing. Both of these tools feature marketing automation for lead nurturing

3. Workflow Automation

Building workflows is one of the most integral factors of automated marketing. Workflows for your digital marketing can help when it comes to everything from customer retention to lead nurturing.

With a well-thought-out workflow, boring obligations like scheduled emails or follow-ups become streamlined and less error-prone when handled without human supervision - saving time and energy so you can focus on what really matters in terms of your business strategy.

The Cutting Edge of Automation in Marketing

The cutting edge of online marketing automation continues to change, as more advanced technologies become available. But these days, chances are soon we'll see a lot more marketers using machine learning and AI in analytics to help develop strategies and campaigns.

In fact, this is pretty much already the case within the data collection space, where automatic monitoring helps us to gather detailed behavioral information on every aspect of a potential customer's journey through our website.

The Future of Digital Marketing Automation

The future of automated marketing is quickly approaching. New forms of automation are looking to replace more processes and use more advanced technology. Technology like machine learning and AI are beginning to be integral and assist even further in the role of data analysis for marketers to help better build out campaigns. All the while, AI and ML data forecasts trends and can be used to create new campaigns based on these informed predictions from predictions related to customer actions.