The question is no longer, “does this sound human?” “does this sound human?” It’s, “what do you want it to feel like?” “what do you want it to feel like?” And that shift might be the most important thing happening in consumer-facing AI today. Sixty days ago, I wrote about how I unknowingly listened to AI-generated music because of a new model that generated music in a way that was subtle, almost ambient. I unknowingly listened to AI-generated music What I’ve been listening to this week in the AI speech space is anything but subtle. Recent releases have taken such a leap forward that the public now has access to voice models that don't just say the words, it performs them. On cue. In real time. With emotional precision that feels… frankly, like something straight out of Mountainhead. say Mountainhead We’ve stopped trying to make machines sound human - that’s done - we’re now training them to act. act Voice That Takes Direction We’ve entered a phase where AI can actually perform. perform It doesn’t just take output speech, it delivers intention. Mood. Emotion. The new OpenAudio model available at Fish Audio allows you to set up a script that includes emotional or tone markers like (sarcastically), (enthusiastically), or (excited). It can also include special markers like (laughing), (sobbing), or (panting). In less than a minute, I gave it my own voice and generated results that would be good enough to fool anybody. If I spent a little more time, I’m positive I could get this to a scary-good place. I wasn’t surprised to see OpenAudio at the top of Hugging Face’s TTS Arena rankings for expressiveness: But the actual story is about the shift in creative control. You can whisper, sob, scream, emphasize, trail off. This is playing out across the AI voice landscape but, interestingly, with each competitor seemingly dialed in on its own segment: ElevenLabs is chasing the audiobook market, Hume is building an AI you can chat with - in a voice that you want to hear, rather than whatever Siri’s been doing to us the last decade. Voicemod is now offering a real-time voice changer, apparently popular with gamers. What Can You Do With Voice Tools Like This? If you’re a storyteller, podcaster, game dev, or brand builder, this changes your entire creative stack. You don’t need a studio, a casting session, or even a microphone. You can now: Build entire voice casts for your game, each with its own tone, emotional range, and delivery quirks.Prototype an audio drama or film script with full emotional delivery before recording a single real actor.Test dozens of versions of the same ad with different vibes: upbeat, thoughtful, sarcastic, whispered.Generate a branded voice for your startup that doesn’t just sound clear—but sounds like you want the user to feel. Build entire voice casts for your game, each with its own tone, emotional range, and delivery quirks. Prototype an audio drama or film script with full emotional delivery before recording a single real actor. Test dozens of versions of the same ad with different vibes: upbeat, thoughtful, sarcastic, whispered. Generate a branded voice for your startup that doesn’t just sound clear—but sounds like you want the user to feel. like you want the user to feel. For the solo creator, this isn’t just productivity, it’s leverage. For accessibility, it’s a breakthrough. You can make your content more inclusive with emotion-aware voiceovers in multiple languages. You can create voices for people who’ve lost theirs. You can give students new ways to experience material in a way that’s performed, not just read. You can build AI companions that don’t feel uncanny. You can generate synthetic therapy bots that respond not just with accuracy, but with warmth. You can write a children’s book and have it read aloud in the voice of a kind grandmother. Or a space captain. Or a pirate who really needs a nap. really needs a nap Whoops, sorry, that nap thing might’ve just been about me. None of this is hard. It’s $0.80/hour. It runs in real time. And it works today. Why This Moment Matters We’ve hit a new threshold, and not just in fidelity. The leap is emotion: we’re shifting from what’s being said to how it’s being felt. what’s being said what’s being said how it’s being felt. how it’s being felt. Every interface that involves language - from media to messaging to virtual assistants - is about to be rebuilt with this layer. Because if you can guide emotion, you can guide behavior. Influence, persuasion, empathy, intent - they’re no longer soft skills. They’re programmable surfaces. That’s a shift in storytelling. A shift in marketing. A shift in trust. More than the technical achievement of OpenAudio, this is a signpost. Emotion is the next frontier of user experience. And voice is where that battle is already being won. And voice is where that battle is already being won.

This story contains new, firsthand information uncovered by the writer.

Every

The New Tools Rewriting the Web

The Difference Between Early-Stage Theater and Traction

The Discoverability Company

More About Drew Chapin

Too Long; Didn't Read

Make resilience your competitive advantage

Text-to-Voice? No, It’s Something More: Text-to-Emotion.

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

Wikipedia Rules Everything Around Me

The Noonification: How Often Do NFTs Pass The Howey Test? (1/13/2023)

Darwin's Hybrid Intelligence to Align AI & Human Goals for Startups & VCs

The Noonification: White Man (11/26/2022)

The Noonification: The Metaverse is a Sh*tshow (11/2/2022)

Wikipedia Rules Everything Around Me

The Noonification: How Often Do NFTs Pass The Howey Test? (1/13/2023)

Darwin's Hybrid Intelligence to Align AI & Human Goals for Startups & VCs

The Noonification: White Man (11/26/2022)

The Noonification: The Metaverse is a Sh*tshow (11/2/2022)

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps