Too Long; Didn't Read
Technology isn't the disrupter, its a tool just like any other tool, no different to the printing press or automobile. As an established company you are better funded, better equipped and have a large head start. You've failed because you saw the disruption that was bound to happen and failed to act to prevent it. You may have failed as you were worried about cannibalising your own more profitable services or because you simply aren't familiar enough with software and software development to have confidently and comfortably known how to use technology to improve your organization.