Too Long; Didn't Read
The point of content marketing is to compel your audience to take some kind of action. It is a premeditated, strategic endeavor that seeks to engage people. If your content is not boosting conversions, it’s not working. Your aim should be to increase loyalty, solve consumer problems and create a growing sense of community. If all you’re doing is talking about how great your company is, you’re sure to put people off. All this does is display ego—a quality that potential clients avoid.