Stop Thinking You're Late to the Party and Get Started on Your Niche

I’m always helping people find new ways of getting their message out. Often times, when I suggest a new angle, niche, or area to explore — many people say,

“Isn’t that oversaturated now? I feel like everyone is doing it. Why would anyone care about what I have to say?”

Little do people know that many spaces are still open and ready for your influence. Adding your perspective to the conversation, sharing your experience is still highly valued, and there are many areas of focus that are totally undervalued. Many people think there is no opportunity for them to get in and have massive impact, grow an audience, or do anything of substance.

On the contrary, I believe there are countless niche areas and communities online that are totally underserved. There are thousands of unique aesthetics, interests, and communities that I’m certain that an ambitious creator with obsession for creation can add value to these communities.

• Have an interest in giant Japanese monsters, known as Kaiju? There’s a community hungry for that content.
• Bullish on the future of memecoins like $PEPE and $PNUT? There’s a community for that.
• Obsessed with the future of electric vehicles? There’s a community for that.
• Like obscure Roguelike, mobile, deck-building games? There’s a community for that too.

Whatever you like, no matter how popular or niche, there’s someone out there interested in your experience and perspective if your goal is to genuinely connect with them.

There are challenges and advantages with both ultra-niche groups and more mainstream interests, but both have advantages, and it’s advantageous for you to pursue aspects of both.

The more popular the interest, the wider the audience, and therefore the easier for social media and YouTube algorithms to find out who to show your content to. The more niche, means usually the more focused and dedicated the audience, which can mean a smaller audience but more dedicated, which means a more personal relationship with your niche community — which is also very good.

Since there are countless niches that are totally underserved, I’m going to explore general areas of interest or activities that people think are already oversaturated, dead, or too late to invest in; this is by no means an exhaustive list, just ones I often hear.

I. AI Life Optimization

Many people are all burnt out on everything AI-related. I’ve seen several articles claiming that AI is an all-hype “bubble”, that it is destined to crash, that there is very little room for actual improvement in large language models because of the energy requirements and general false promises made by companies seeking to increase their stock value.

While some of this is true, as there is always some truth in criticism regarding the speculative game that is guessing the impact of disruptive companies and technology; there is also undoubtedly some human concocted FUD (fear, uncertainty, and doubt).

People who are naturally skeptical would love to write-off hype tech; it helps them simplify what they’ve yet to truly understand.

This has happened for years with Bitcoin, countless people thought it would never go above $10 or even $100 dollars in value, now it’s at more than $100k per token.

While there are undoubtedly some real and immediate limitations with AI — especially when it comes to the computing power required to unlock its full potential — we’re still in the early days of tapping into the true capabilities of LLMs and modern AI applications. There’s massive untapped potential for more seamless integration of AI into everyday life, personal workflows, knowledge management systems, and even database optimization for businesses.

A YouGov survey found that only 10% of Americans say they know “a great deal” about AI, while 43% admit they don’t know much about it.

We’re still in the early days. If only 10% of Americans — a developed nation — feel they know a lot about AI, imagine the gap in developing countries where access to advanced technologies is limited, and AI research and adoption are even less widespread.

Sure, ChatGPT has made massive strides, now boasting nearly 200 million monthly users, but that’s just 2.44% of the global population — leaving a staggering 97.56% untouched by this transformative technology. There’s immense room for innovation, personal application, and global adoption of AI. If you’re exploring AI, whether for content creation or personal use, you’re still very much ahead of the curve.

II Crypto:

Disclaimer: This is not financial advice. Cryptocurrencies are high-risk investments. Bitcoin has faced countless skeptics over the years. According to 99 Bitcoins, the mainstream media has pronounced Bitcoin “dead” 477 times, compiling these moments in their Bitcoin Obituaries.

Take this example: in 2016, the Washington Post declared, “R.I.P Bitcoin. It’s time to move on.” At that time, 1 Bitcoin was worth $382.

Today Bitcoin is worth $95,667 — a staggering 24,944% increase in under a decade. If you had invested just $400 in Bitcoin back then, you’d now have nearly $100K in $BTC.

And trust me, we’re still early. Experts like Investing Haven predict Bitcoin could hit $200K by 2025, doubling its current value. A panel of seven analysts shares a unanimous, bullish outlook, supported by Bitcoin’s long-term chart patterns. While these projections are aggressive, they’re grounded in the market’s historical resilience and growth potential. The momentum is real.

With developments of a pro-crypto Trump administration, the crypto market is poised for further growth. The question isn’t if, but how far this technology can go.

III. Content Creation & Streaming

People so often think that because they only watch a few creators consistently, or because all social media platforms encourage endless scrolling, that that must mean that the social media and content creation gig is oversaturated. That couldn’t be further from the truth.

1. As big as the creator economy already is today, some analysts are saying it could grow to $480 billion. The creator economy is expected to nearly double in market size from $250 billion in 2023 to 2027.
2. There are about 4.2 billion social media users worldwide
3. With about 200 million content creators worldwide, this means that roughly 5% of social media users are creators, while 95% are primarily consumers.

You should definitely be bullish on the creator economy. Content creators will continue to be the economical life force for the internet.

There are still billions to be made in content creation and only 5% are actively creating content, the other 95% are just watching. The competition isn’t as vast as you think, especially as you get into more obscure niches. If you want to make content online, now is actually the best time.

IV. Writing

I often hear people claim that writing is “dead” because of AI platforms like ChatGPT, which can churn out text in seconds. But I still believe in the enduring power of human writing. Words remain the foundation of the internet. People search using key terms, rely on copywriting to drive action, and read articles and essays to stay informed. Platforms like X and Bluesky are built on text, and their focus on written content isn’t going anywhere.

And yes, there has been a surge of AI content written by bots online to facilitate SEO (search engine optimization), people still prefer to read things written by a human, there has been a regrowing interest in traditional books (real physical books and bookstores), As long as there are readers, there will be writers.

You can still write that book you’ve always dreamed of. Tens of thousands of articles and essays are published every day, newsletters are being crafted, and books are being written and sold. While some may involve ghostwriters or AI assistance, human writing is far from obsolete. AI might compete with humans in certain aspects of writing or mimic human styles convincingly, but for now — and hopefully for a long time — humans will have the final say in the art of storytelling and communication.

V. Gaming

Oh, this is a favorite of mine.

I’ve been gaming since the 90s, and I’ve always loved it. I used to think it was a waste of time, but gaming has allowed me to travel around the world and make friends in the industry. I’ve interview some of the best competitive gamers and had Nolan Bushnell, the founder of Atari & “father of the gaming industry” on my podcast

I have a lot of friends who game, and despite the rapid growth of the gaming industry — with 3.32 billion active gamers worldwide, the social gaming market worth over $4 billion, and the industry as a whole nearing $200 billion — many people still refuse to share their gaming experience.

Of course, because so many people play video games, there’s a perception that the market is oversaturated and it’s impossible to break in or make money. However, while exact creator-to-viewer ratios are unclear, one thing is certain: creators are vastly outnumbered by viewers.

My thesis is this: with the rapid growth and scaling of gaming, the social aspect of playing online with friends, the affordability of gaming consoles, the increased power of gaming PCs, and the conversion of gamers through mobile phones, there’s still plenty of unique angles and games to cover in the digital realm.

Add virtual reality and play-to-earn Web3 technologies like the blockchain, and you’ve got the foundation for a “Ready Player One” type ecosystem, where everyone is a gamer and gaming becomes an integral part of life.

If you love video games — or a specific game — whether you play competitively or not, showcase your passion and your experiences. Most people watch but don’t create, giving you a significant advantage in tapping into one of the biggest audiences on the internet.

VI. AI Personalities

People are chatting with AI bots, building relationships with AI companions, liking AI-generated supermodels on Instagram, and engaging with virtual avatar Twitch streamers known as VTubers. AI-generated personalities are the future. This leads to the memeification of culture, where people engage with memes, tokens, avatars, or icons.

If fictional characters can have personalities, creating one could benefit you. This will allow more people to interact anonymously and through automated communications, thanks to AI. Take Snapchat influencer Caryn Marjorie, for example. She’s a 23-year-old with nearly 2 million followers who created her own AI named CarynAI, which sounds shockingly like her. Designed to be a “virtual girlfriend,” she claimed CarynAI made her up to $5 million a month. In a Bloomberg story, a user shared that the AI companion had a dramatically positive impact on his mental health while he was suffering from PTSD.

VII. Biohacking and Health

Bryan Johnson, venture capitalist and entrepreneur, is using technology and obsessive bio-tracking to reverse aging and get the body of his 20s.

Known for his motto “Don’t Die,” he goes through extensive measures to track every single biomarker to detect whether he’s slowing the aging of his body or repairing damage caused by years of neglect due to a hustle culture mindset that made him a millionaire.

Now, he’s tracking everything from blood and bones to brain and organs. Artificla intellgigence will increase the access of tracking the body through wearable tech. I believe, will contribute to this market’s growth as more people imagine a world where they can pay to live forever, and no longer have to suffer from the “disease” of aging.

“The Global Anti-Aging Products Market size is estimated to grow by USD 20.6 billion from 2024–2028, according to Technavio.”

There will always likely be interest in health and longevity, but with the advent of artificial intelligence and related technologies, people will be more likely to obsessively track every health metric possible.

I think there’s a lot of opportunity for people who want to get into health and anti-aging. People have always been interested in healthy, attractive, and beautiful individuals, which aligns with staying youthful and healthy. This is closely related to anti-aging and the desire to live forever. As time goes on, more people will likely advocate for living forever, living healthier, and eliminating aging. We’re still extremely early in this process, considering the $20 billion growth expected over the next four years.

VIII. Education

Education is evolving in Austin, Texas, with the Alpha School. Utilizing artificial intelligence to teach students, they don’t have traditional teachers, but instead, have human “guides” who assist students through online and computer-based modules. At Alpha School, students learn for just two hours a day, the rest of the day is booked for fun, immersive, activities outside of the classroom.

Additionally, there are platforms where young people can either teach themselves or hire a human teacher to guide them online. This trend will continue to grow, and those interested in educating and teaching others will have great opportunities in the future.

Many content creators have also thought about or implemented online courses to teach their audiences and offer value.

This trend exploded during the 2020 COVID pandemic and is expected to continue growing as more people go online and seek ways to learn, even about new topics. Learning is the foundation of personal growth, and if you want to get into education or help people learn how to learn how to do something, now is a great opportunity to show what you know.

Conclusion

Embrace opportunity! Don’t think for one second that you’re late to crypto, gaming, or content creation! Many industries are expected to experience major growth due to the internet and AI. There is still time — so if you get in now, you could become an authority in a space that will empower you as a creator and connect you to a passionate audience of millions.

Good luck. We’re still early.