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So paulo brazil is a bustling metropolis with a population of over 12 million people the city has a rich history of entrepreneurship with many successful startups emerging from the area the geography of the area is diverse with a mix of urban and suburban areas as well as a thriving tech scene one of the key factors driving the startup scene in so paulo is the presence of several top universities including the university of so paulo and the federal university of so paulo these institutions have produced many talented graduates who have gone on to found successful companies in the area in terms of technological innovation so paulo has been at the forefront of many new developments in recent years companies like nubank a digital bank and ifood a food delivery app have both been founded in the area and have seen tremendous success other notable companies headquartered in so paulo include embraer a major aerospace company and ambev a leading beverage company despite its many successes so paulo has also faced its fair share of challenges the city has a high unemployment rate of around 16 and the living wage is relatively low at around r1100 per month approximately 200 usd however despite these challenges the startup scene in so paulo continues to thrive the city has a high rate of new companies starting and while some may fail many others go on to achieve great success with its talented workforce diverse geography and innovative spirit so paulo is poised to remain a major player in the global startup scene for years to come
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