Too Long; Didn't Read
SaaS businesses sometimes have to deal with a vocal outcry that their product “is just a wrapper around” something. The implication is that ‘a wrapper’ is inherently not valuable, and it’s impossible to build a great business around such a product. This logic is a product of lazy thinking and myopia; ‘wrappers’ can be insanely valuable. People are willing to pay for magic. This magic sometimes goes by names like “it just works” or “consumerized experience”