[Hacker Noon Podcast](http://podcast.hackernoon.com) Episode 1: A conversation with entrepreneur & investor [Hiten Shah](https://medium.com/@hnshah)
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On the first episode of the [**Hacker Noon Podcast**](http://podcast.hackernoon.com), hosted by [Trent Lapinski](https://medium.com/@trentlapinski), Trent talked to [Hiten Shah](https://medium.com/@hnshah), a serial entrepreneur known for founding [CrazyEgg](https://crazyegg.com), and [KISSmetrics](https://www.kissmetricshq.com) with [Neil Patel](https://neilpatel.com). Hiten is currently working on [Product Habits](https://producthabits.com), as well as his latest startup [FYI](https://usefyi.com).

In this episode Trent and Hiten discuss starting startups, marketing, what it takes to run a business, and Hiten’s favorite life hack.

> _“It is easier than ever to reach the customer; it’s harder than ever to get and keep their attention. So you can’t just say here’s my new shiny thing — it’s gonna solve all your problems. You have to really spend the time to know what problems it’s going to solve, describe it really precise ways, and basically level up so that you’re actually getting them to pay attention to you because whatever you’re providing benefits them.” — Hiten Shah_

You can listen to the entire conversation right now on the audio player with Podbean, on [iTunes](https://itunes.apple.com/us/podcast/the-hacker-noon-podcast/id1436233955?mt=2), and on [YouTube](https://www.youtube.com/channel/UChu5YILgrOYOfkfRlTB-D-g) for video.

[**Starting up with Hiten Shah of CrazyEgg and KISSmetrics**  
_On the first episode of the Hacker Noon Podcast, hosted by Trent Lapinski, Trent talked to Hiten Shah, a serial…_podcast.hackernoon.com](https://podcast.hackernoon.com/e/starting-up-with-hiten-shah-of-crazyegg-and-kissmetrics/ "https://podcast.hackernoon.com/e/starting-up-with-hiten-shah-of-crazyegg-and-kissmetrics/")[](https://podcast.hackernoon.com/e/starting-up-with-hiten-shah-of-crazyegg-and-kissmetrics/)

![](https://i.ytimg.com/vi/68Qjofn4Bpk/hqdefault.jpg)

Starting up with Hiten Shah of CrazyEgg and KISSmetrics

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