Too Long; Didn't Read
Digital word-of-mouth (WOM) marketing is a far more effective tool, but to harness this digitally, you need authentication mechanisms so users can trust recommendations. A lot of Gen Z and Internet users in general are giving up on social platforms because of the stress and anxiety they cause. We can have a future without ads, where you're actually paid to create and review content online, and that content is stuff you can trust. On the polar opposite of paid ads, you have Word of-Mouth marketing, when people who trust each other share honest recommendations.