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Only 32% of users will return to an app 11X or more after downloading it. 25% of the users abandon an app after one use. App developers should consider other features that meet consumer requirements to encourage users to come back for more. In-app social features can aggregate the best functionalities from today’s social media platforms, thereby creating a thriving social network in your application. From in-app chat to live streaming and social commerce, you can bring your users together in one place without them having to leave.