Too Long; Didn't Read
Marketing means different things to different people, and it differs by company. In this first post I’ll highlight some of the differences by company types: Consumer, Enterprise, SMB. This is relevant because it defines how and who you market to. Your product IS your marketing, and your ability to understand customer data gives you the necessary insights to understand what is and isn’t working (from both a product and marketing point of view) Your target market = Fortune 5000 companies in the US and similarly sizes companies across the world.