Too Long; Didn't Read
We all create a lot of data.
It's not a secret that our collective footprint is growing pretty fast.
Logs, files, media, settings, history of your Facebook comments. Everything can be useful if correctly analyzed and used.
But we had a lot of data before this 'web thing.' The world has been leaving a trail of information since its inception.
Even if each year we grow it exponentially, sooner or later, those digits will be very useful for business. Business and government will be the first who will utilize it. They are certainly trying to already.
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