Too Long; Didn't Read
More than 5 billion people in the world can send and receive SMS and 90% of such messages are read within 4 minutes of delivery. A high open rate assures that almost all critical messages will be read instantly. 45% of the SMS campaigns generate a significant ROI, making it a popular choice amongst marketers. SMS messages reflect immediacy and with a major part of the population owning a smartphone, SMS gives access to a broader market. It is a valuable channel to conduct marketing surveys, know the opinion and suggestions of the user which prove helpful in making future business decisions.