Too Long; Didn't Read
Blockchain startups are using <strong>I</strong>nitial <strong>C</strong>oin <strong>O</strong>fferings to raise capital and to gain community support. Community members or investors who want to support the project send Ether/ETH to a given smart contracts address and in return receive custom tokens instantly, or sometime later after the <a href="https://hackernoon.com/tagged/ico" target="_blank">ICO</a> event ends.