It’s widely known that the title sequence for HBO’s is brilliantly populated with an ever evolving montage of not just the cream of the crop of tech giants and up and comers, but also with a plethora of inside jokes and shout-outs to tech insiders and those in-the-know. See many of these best details from the recent Business Insider by . Silicon Valley article @kimrrenfro What about these companies enables them to garner such notoriety and attention? Can this even be measured at the company level? We believe ample insight can be gained by investigating the underlying intellectual property within each company. In fact, IP does play a significant role within the series, including one episode in the Season 4 with the obvious title “Intellectual Property”. Following this line of inquiry, shows you how some of these tech titans actually measure up in regards to their We’ve normalized the data and aggregated it to reflect corporate acquisitions, including grouping associated entities together to reflect all IP within each Company’s realm. As an example, IP-data includes the recent acquisitions of both and , which itself is cleverly reflected within the show’s animated title sequence. IPqwery intellectual property holdings. facebook Oculus Whatsapp Not-so-subtle animation; watch facebook’s acquisition of Oculus and Whatsapp On the following images we highlight company IP holdings (patents + trademarks). For simplicity, we’ve combined the totals for , and likewise for . pending and granted patents pending and registered trademarks We’re also introducing a new metric to reflect how innovative a company may be, aka their score. IP Activity A new IP-innovation metric For our IP Activity score, we use a special algorithm to generate a score on a scale of 0 to 5, weighted in favor of each company’s recent IP filings. This metric indicates how innovative a company is relative to others. It takes into account both US patent and US trademark filings over the trailing 5 years. So while it’s true that a large volume of IP filings, such as from tech giants , or , will naturally lead to a relatively high IP Activity score, smaller companies that have been aggressively filing patents and/or trademarks in recent years past can also generate high scores, even with far fewer IP holdings overall. A Company’s is the measure we are highlighting, which speaks to its innovation profile. Google Oracle facebook recent rate of filing Being innovative is truly size agnostic, and the score helps to equalize the effects of scale, making comparisons somewhat more meaningful. IP Activity IP Activity comparisons On the low-end of for these Sil Val companies is (0 patents, 7 tms, IP Activity 1.7/5.0) and (3 patents, 24 tms, IP Activity 1.9/5.0). IP Activity Slack Yelp On the flip side, high-enders are (27,630 Patents, 586 tms, IP Activity 4.8/5.0) and (4,822 patents, 168 tms, IPActivity 4.2/5.0). Noteworthy is that , and all score identical IP Activity (3.4/5.0) yet own vastly differently-sized IP portfolios, illustrating our point about size-not-mattering. Pretty cool! Google facebook Dropbox Oracle Waymo and , if real, would be nascent players to be sure. Could we conjecture as to their IP Activity score? Perhaps so. Pied Piper Hooli Not surprisingly however, HBO actually holds real and trademarks (in the US and ), which only boosts it’s own LaLaLand-based IP Activity. But sadly, it’s for nothing more hi-tech than T-shirts. Pied Piper Hooli Canada Learn more about IP-data integration and analytics, and see other IP-centric infographics has published . IPqwery here
