Too Long; Didn't Read
BeReal is a photo-sharing app that prompts users to post one unfiltered photo day-to-day. Users must use the app’s camera feature, which has no editing features and absolutely no filters. BeReal launched in late 2019, but its rage started to explode in mid-2022. The app sends a notification at a spontaneous time once each day telling the user it's “time to BeReal”, which indicates it's time to post a photo portraying what they’re doing at that precise moment.