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In Zen Buddhism, “shoshin” translates as the “beginner’s mind” - Zen master Shunryo Suzuki. Shoshin is about having the attitude and mindset of a novice who learns a new practice for the first time. The only way for a company to know about this change is to be curious, says Andy Fromm and Diana Kander. Curiosity applies to figure out what are the problems and finding solutions, they say. Expertise does lead to a better understanding of a business's pitfalls, says Jeff Bezos.