Robinhood was created with the noble mission “to democratize finance for all” in 2013. The company created a brand, and marketed themselves with a powerful range of storytelling tactics that would tap into their future users’ emotions. Robinhood is now an industry giant, and even offers crypto trading facilities to its considerable user base. We all love stories where the big bad villain is vanquished, but this is NOT a fairy tale. For many of us it has been challenging to explain how little people have been able to control their money.