Sales Pitch Shake-Up: Part Two—The Pitch Hack So Obvious, You’ll Kick Yourself

In Part One, I (mercilessly?) disemboweled the 3 sales pitch strategies that tech startups cling to like life rafts, even though they work about as well as trying to catch a bullet with a butterfly net. In Part Two, I’m moving from teardown to triumph—because it’s not just about pointing out failures; it’s about how to nail it. Welcome to the Paper Cut Pitch. There’s a secret, one locked up tighter than the recipe to Coke, that the sales elite don’t want you sniffing out: SIMPLICITY SELLS. After stealing a few tricks from the pros and testing my theory in the wild, here’s my hack: a method so precise that it’ll slip under your prospect’s skin before they even realize what’s happening. This method doesn’t just appeal to logic; it’s rooted in the science of human behavior, pulling the strings of your audience’s decision-making circuitry. You’re not just delivering a pitch—you’re puppeteering their neurons, and they won’t even realize you’ve got them dancing on your strings. Time to slice in. The Paper Cut Pitch: Small, Sharp, And Impossible To Ignore You didn’t start a company to toss around jargon like "synergy" or claim you’re the next messiah. No, something small yet infinitely irritating got under your skin—a problem so obvious yet conveniently ignored that it kept you up at night. ==That’s your secret sauce. ==Lead with that—the thing that drove you to mutter, “How has nobody fixed this yet?” Forget grand visions of disruption and unicorn status. You didn’t start with saving the universe. You started with fixing a small, itchy thing that was driving you (and probably others) quietly insane. (Sure, there’s a risk they won’t feel the same itch, but that just means they’re not your people. You’re better off without the churn-and-burn crowd. If they don’t get it, let them walk. If they feel the same irritation you do, they’re your kind of weird, and that’s what builds real loyalty—and they’ll stick around long after the honeymoon phase fades.) Nail The Detail, Win The Deal: The Power Of Pinpoint Pitches Take Calendly. They didn’t waltz in, claiming to be the savior of time management. Their pitch was simple and sharp: “Sick of the endless email ping-pong just to schedule a meeting?” They weren’t promising to outdo Google Calendar or Outlook’s bloated systems—just fix the one annoying gap everyone felt: the endless email ping-pong of setting up a meeting. While the big guys were busy adding clutter, Calendly’s sales team zeroed in on this one itch. And like that, they snagged their place in the market. Then there’s Notion. Up against Evernote’s note-taking empire and Trello’s task-management reign, Notion didn’t try to be everything. Their pitch? “Tired of bouncing between apps to take a note and track a task?” No grand claims, just a simple fix for the annoying app shuffle, not the entire ecosystem. By solving this small but daily frustration, they pulled in users fed up with juggling tools while the big boys were too busy showing off. Cornered By Clarity: Starting Small Puts You In Control Starting small doesn’t just keep your pitch tidy—it lets you run the show. Cognitive load theory (aka the brain’s "I’m tired, leave me alone" reflex) means that when you throw too much at someone, their decision-making prefrontal cortex hits the snooze button. But keep things focused—zero in on one very fixable problem—and you’re not just reducing mental clutter, you’re steering their brain exactly where you want it. No room for them to drift off into irrelevant concerns (or worse, problems that your product can’t solve). The masterstroke? Target that small peeve that’s been gnawing at them, and you trap them in your narrative. Evolution hardwired our brains to itch for resolution, and you’ve paved the only path to scratch it. By the time they realize you’ve boxed them in, they’re already hooked—because you’ve cleared the fog and left them with only one way out: your product. No One Trusts a Wizard: Doing One Thing Gets You In the Door No one trusts a startup that claims to do everything better. When you come out of nowhere with a wand and say, “We’re the magic you’ve been waiting for,” people’s brains hit the brakes. The ventromedial prefrontal cortex, the part responsible for assessing trustworthiness**, lights up with skepticism.** It’s called the “familiarity heuristic”—our brains are circuited to distrust the unfamiliar, especially when it sounds too good to be true. Big promises from a nobody feel like a genie lamp: magical, yes, but also suspicious. But pitch just one thing—something specific, grounded, and doable—and suddenly, you’re not Harry Potter. You’re someone who might actually deliver. And once they believe that they’ll stick around to hear the rest. Low Stakes, Quick Wins: Starting Small Gets People Off the Fence Businesses hate rolling the dice, especially on a startup. The bigger the risk, the more their brain’s amygdala kicks into gear, sounding the risk alarm and diverting their attention away from your pitch and onto what could go wrong. But give them something small, something they can act on without a boardroom debate, and you bypass that whole “let’s think about it” paralysis entirely. It’s not about minimizing change; it’s about lowering the risk to a level where they don’t feel like they’re gambling. When they don’t feel like they’re betting the farm, they’ll lean in, ask questions, and actually want to jump on the next call. Sales funnel? Shortened. The Keyhole Effect: Small Pitches Unlock Bigger Conversations This method is your golden ticket to discovery. By being believable, you’ve got their attention. Their brain’s nucleus accumbens—the bit that perks up at the promise of a reward—starts lighting up. “Wait, maybe this person can actually fix something!” You’ve triggered the dopamine rush, and according to Neuroscience 101, once that kicks in, you’ve hacked their brain’s need for resolution. The conversation shifts from “Okay, that’s interesting” to “Hey, can you also help with this giant mess we’ve been ignoring for years?”. Their brain is on the hook, and you’re about to reel in much more than you bargained for. Paper Cut Precision: Best Practices for Pitching Procrastination’s Price Tag Make the cost of inaction crystal clear. “Every hour your team spends doing X manually is draining $Y in productivity.” It’s not a problem—it’s a slow bleed on their bottom line. The longer they hesitate, the more cash slips through the cracks. Make them feel it, like a pebble in their shoe they can’t ignore. The pain won’t stop until they take action—your action. Your MVP, Their Money Magnet You’ve hit them with the slow bleed stick—now, here’s the carrot. “Cut churn by 10%, and you’re not just saving—you're stacking an extra $X in your bank account this quarter.” It’s not just about stopping the blood; it’s about fueling the fire. Your MVP isn’t a bandage—it’s a money-making engine, and it’s ready to roar. All they’ve got to do is turn the key. One Problem, One Solution, One Win Don’t muddy the waters with a feature parade. Zero in. “Our tool saves you 20 hours a month—this is how we do it.” One problem. One solution. One metric that hits home. Overcomplicate it, and you might as well hand them a Sudoku puzzle. Map The First Mile You’ve sold them on the dream; now show them the road. Forget a transnational roadmap and give them a first mile they can sprint. “In 30 days, here’s what happens: A, B, C—and by then, you’ll already see X.” Keep it tight, clear, and so simple it feels like a stroll, not a marathon. You’re not just giving them a product; you’re handing them a GPS with a route that’s impossible to mess up. Own Your Lane, Don’t Trash The Others Drop the chest-puffing. They know who the big dogs are, and trying to bark louder than them makes you look insecure. Be real. “We’re not the biggest name in the room, but we’re exactly what you need right now.” When you acknowledge your size but zero in on your relevance, you’re not just being humble—you’re believable. That honesty builds trust, and trust closes deals. No one’s looking for the loudest voice; they’re looking for the right one. Subtle Bragging: Make Them Want What Everyone Else Has Stay humble, but casually drop the truth bomb: others are already using your solution, but don’t make it a parade. Don’t flex—just gently remind them they’re late to the party. “Companies like [insert name drop] already fixed this exact problem and saw results in 30 days.” No fireworks or grandstanding—just coyly poke at their FOMO. Win The Battle, Plan The War Once you’ve smashed that MVP, don’t strut off like the game’s over—leave them hooked. “We’ll solve this today, but when you’re ready, we’ll crush X, Y, and Z without even breaking a sweat.” This allows you to bag the quick win while setting up a partnership with legs. Think of it like a chess game where you’ve already planned the checkmate ten moves ahead. You’re not a one-hit wonder—you’re their secret weapon for the long haul. And when they’re ready to scale? You’re the only one they’ll want by their side. The Soft Nudge: Make Saying Yes Too Easy Finally, don’t get so excited that you forget Sales 101. You still need to close with the basics—a clear call to action. Skip the vague “so, what do you think?”—make the decision for them. “Let’s get a follow-up booked. I’ll show you exactly how this works in your world.” Low commitment, high curiosity. You’re not asking for a marriage proposal—just a coffee. A Paper Cut That Stings and Stays The beauty of the Paper Cut Pitch isn’t that it’s going to make anyone weep with joy or rush to tattoo your logo on their forearm. It’s not about grandeur. It’s about precision—like a paper cut that’s so minor, yet so annoying, you can’t ignore it. You’ve got them where it counts: feeling the pain and knowing you’re the only Band-Aid in sight. You’re not whipping up a black-tie VIP-invite-only buffet of Michelin-starred macarons and souffles, and thank God for that—your prospect has had enough tasters to know all that gives is a quick sugar rush before the crash. You’re cutting through the empty calories, dangling around the good old steak and BBQ ribs, leaving them hungry for the only solution that actually feeds their needs. Subtle? Maybe. Effective? ==Hell yes. == And that’s the whole point. In Part One , I (mercilessly?) disemboweled the 3 sales pitch strategies that tech startups cling to like life rafts , even though they work about as well as trying to catch a bullet with a butterfly net. In Part Two, I’m moving from teardown to triumph—because it’s not just about pointing out failures; it’s about how to nail it. Part One Part One disemboweled the 3 sales pitch strategies that tech startups cling to like life rafts disemboweled the 3 sales pitch strategies disemboweled the 3 sales pitch strategies In Part Two, I’m moving from teardown to triumph —because it’s not just about pointing out failures; it’s about how to nail it. from teardown to triumph it’s about how to nail it . nail it Welcome to the Paper Cut Pitch. Welcome to the Paper Cut Pitch. Welcome to the Paper Cut Pitch . Paper Cut Pitch There’s a secret, one locked up tighter than the recipe to Coke, that the sales elite don’t want you sniffing out : SIMPLICITY SELLS . After stealing a few tricks from the pros and testing my theory in the wild, here’s my hack: a method so precise that it’ll slip under your prospect’s skin before they even realize what’s happening. that the sales elite don’t want you sniffing out don’t SIMPLICITY SELLS This method doesn’t just appeal to logic; it’s rooted in the science of human behavior, pulling the strings of your audience’s decision-making circuitry. You’re not just delivering a pitch—you’re puppeteering their neurons, and they won’t even realize you’ve got them dancing on your strings. This method doesn’t just appeal to logic; it’s rooted in the science of human behavior , pulling the strings of your audience’s decision-making circuitry. it’s rooted in the science of human behavior You’re not just delivering a pitch—you’re puppeteering their neurons , and they won’t even realize you’ve got them dancing on your strings. puppeteering their neurons puppeteering their neurons Time to slice in. Time to slice in. The Paper Cut Pitch: Small, Sharp, And Impossible To Ignore The Paper Cut Pitch: Small, Sharp, And Impossible To Ignore The Paper Cut Pitch: Small, Sharp, And Impossible To Ignore You didn’t start a company to toss around jargon like "synergy" or claim you’re the next messiah. No, something small yet infinitely irritating got under your skin—a problem so obvious yet conveniently ignored that it kept you up at night. ==That’s your secret sauce. == Lead with that—the thing that drove you to mutter, “How has nobody fixed this yet?” Forget grand visions of disruption and unicorn status. You didn’t start with saving the universe. You started with fixing a small, itchy thing that was driving you (and probably others) quietly insane. No, something small yet infinitely irritating got under your skin—a problem so obvious yet conveniently ignored that it kept you up at night. ==That’s your secret sauce. == Lead with that—the thing that drove you to mutter, “How has nobody fixed this yet?” Lead with that—the thing that drove you to mutter, “How has nobody fixed this yet?” (Sure, there’s a risk they won’t feel the same itch, but that just means they’re not your people . You’re better off without the churn-and-burn crowd. If they don’t get it, let them walk. If they feel the same irritation you do, they’re your kind of weird, and that’s what builds real loyalty—and they’ll stick around long after the honeymoon phase fades.) but that just means they’re not your people better off without the churn-and-burn crowd. Nail The Detail, Win The Deal: The Power Of Pinpoint Pitches Nail The Detail, Win The Deal: The Power Of Pinpoint Pitches Take Calendly. They didn’t waltz in, claiming to be the savior of time management. Their pitch was simple and sharp: “ Sick of the endless email ping-pong just to schedule a meeting? ” They weren’t promising to outdo Google Calendar or Outlook’s bloated systems—just fix the one annoying gap everyone felt: the endless email ping-pong of setting up a meeting. While the big guys were busy adding clutter, Calendly’s sales team zeroed in on this one itch. And like that, they snagged their place in the market. Take Calendly. Take Calendly. Sick of the endless email ping-pong just to schedule a meeting? the endless email ping-pong of setting up a meeting. Then there’s Notion. Up against Evernote’s note-taking empire and Trello’s task-management reign, Notion didn’t try to be everything. Their pitch? “ Tired of bouncing between apps to take a note and track a task? ” No grand claims, just a simple fix for the annoying app shuffle, not the entire ecosystem. By solving this small but daily frustration, they pulled in users fed up with juggling tools while the big boys were too busy showing off. Then there’s Notion. Then there’s Notion. Tired of bouncing between apps to take a note and track a task? No grand claims, just a simple fix for the annoying app shuffle, not the entire ecosystem. Cornered By Clarity: Starting Small Puts You In Control Cornered By Clarity: Starting Small Puts You In Control Starting small doesn’t just keep your pitch tidy— it lets you run the show . Cognitive load theory (aka the brain’s "I’m tired, leave me alone" reflex) means that when you throw too much at someone, their decision-making prefrontal cortex hits the snooze button . But keep things focused—zero in on one very fixable problem—and you’re not just reducing mental clutter, you’re steering their brain exactly where you want it. No room for them to drift off into irrelevant concerns (or worse, problems that your product can’t solve). it lets you run the show it lets you run the show Cognitive load theory Cognitive load theory when you throw too much at someone, their decision-making prefrontal cortex hits the snooze button when you throw too much at someone, their decision-making prefrontal cortex hits the snooze button The masterstroke? Target that small peeve that’s been gnawing at them, and you trap them in your narrative. Evolution hardwired our brains to itch for resolution , and you’ve paved the only path to scratch it. By the time they realize you’ve boxed them in, they’re already hooked—because you’ve cleared the fog and left them with only one way out: your product. Target that small peeve that’s been gnawing at them, and you trap them in your narrative. Evolution hardwired our brains to itch for resolution Evolution hardwired our brains to itch for resolution No One Trusts a Wizard: Doing One Thing Gets You In the Door No One Trusts a Wizard: Doing One Thing Gets You In the Door No one trusts a startup that claims to do everything better. When you come out of nowhere with a wand and say, “We’re the magic you’ve been waiting for,” people’s brains hit the brakes . The ventromedial prefrontal cortex, the part responsible for assessing trustworthiness**, lights up with skepticism.** It’s called the “familiarity heuristic” —our brains are circuited to distrust the unfamiliar, especially when it sounds too good to be true. Big promises from a nobody feel like a genie lamp: magical, yes, but also suspicious. But pitch just one thing—something specific, grounded, and doable—and suddenly, you’re not Harry Potter. You’re someone who might actually deliver. No one trusts a startup that claims to do everything better. No one trusts a startup that claims to do everything better. people’s brains hit the brakes The ventromedial prefrontal cortex, The ventromedial prefrontal cortex, the part responsible for assessing trustworthiness**, lights up with skepticism.** “familiarity heuristic” “familiarity heuristic” Big promises from a nobody feel like a genie lamp: magical, yes, but also suspicious. And once they believe that they’ll stick around to hear the rest. And once they believe that they’ll stick around to hear the rest. Low Stakes, Quick Wins: Starting Small Gets People Off the Fence Low Stakes, Quick Wins: Starting Small Gets People Off the Fence Businesses hate rolling the dice, especially on a startup. The bigger the risk, the more their brain’s amygdala kicks into gear , sounding the risk alarm and diverting their attention away from your pitch and onto what could go wrong . But give them something small, something they can act on without a boardroom debate, and you bypass that whole “let’s think about it” paralysis entirely . It’s not about minimizing change; it’s about lowering the risk to a level where they don’t feel like they’re gambling. When they don’t feel like they’re betting the farm, they’ll lean in, ask questions, and actually want to jump on the next call. The bigger the risk, the more their brain’s amygdala kicks into gear The bigger the risk, the more their brain’s amygdala kicks into gear diverting their attention away from your pitch and onto what could go wrong diverting their attention away from your pitch and onto what could go wrong onto what could go wrong you bypass that whole “let’s think about it” paralysis entirely you bypass that whole “let’s think about it” paralysis entirely It’s not about minimizing change; it’s about lowering the risk to a level where they don’t feel like they’re gambling. Sales funnel? Shortened. Sales funnel? Shortened. The Keyhole Effect: Small Pitches Unlock Bigger Conversations The Keyhole Effect: Small Pitches Unlock Bigger Conversations This method is your golden ticket to discovery. By being believable, you’ve got their attention. Their brain’s nucleus accumbens —the bit that perks up at the promise of a reward—starts lighting up. “ Wait, maybe this person can actually fix something! ” You’ve triggered the dopamine rush, and according to Neuroscience 101, once that kicks in, you’ve hacked their brain’s need for resolution. The conversation shifts from “Okay, that’s interesting” to “Hey, can you also help with this giant mess we’ve been ignoring for years?”. Their brain is on the hook, and you’re about to reel in much more than you bargained for . This method is your golden ticket to discovery. This method is your golden ticket to discovery. Their brain’s nucleus accumbens nucleus accumbens Wait, maybe this person can actually fix something! You’ve triggered the dopamine rush, and according to Neuroscience 101, once that kicks in, you’ve hacked their brain’s need for resolution. you’ve hacked their brain’s need for resolution. you’re about to reel in much more than you bargained for Paper Cut Precision: Best Practices for Pitching Paper Cut Precision: Best Practices for Pitching Paper Cut Precision: Best Practices for Pitching Procrastination’s Price Tag Procrastination’s Price Tag Make the cost of inaction crystal clear. “ Every hour your team spends doing X manually is draining $Y in productivity .” It’s not a problem— it’s a slow bleed on their bottom line . The longer they hesitate, the more cash slips through the cracks. Make them feel it, like a pebble in their shoe they can’t ignore. The pain won’t stop until they take action—your action. Make the cost of inaction crystal clear. cost of inaction Every hour your team spends doing X manually is draining $Y in productivity it’s a slow bleed on their bottom line it’s a slow bleed on their bottom line Your MVP, Their Money Magnet Your MVP, Their Money Magnet You’ve hit them with the slow bleed stick—now, here’s the carrot . “ Cut churn by 10%, and you’re not just saving—you're stacking an extra $X in your bank account this quarter. ” It’s not just about stopping the blood; it’s about fueling the fire. Your MVP isn’t a bandage—it’s a money-making engine , and it’s ready to roar. All they’ve got to do is turn the key. here’s the carrot here’s the carrot Cut churn by 10%, and you’re not just saving—you're stacking an extra $X in your bank account this quarter. Your MVP isn’t a bandage—it’s a money-making engine Your MVP isn’t a bandage—it’s a money-making engine One Problem, One Solution, One Win One Problem, One Solution, One Win Don’t muddy the waters with a feature parade. Zero in. “ Our tool saves you 20 hours a month—this is how we do it .” One problem. One solution. One metric that hits home. Overcomplicate it, and you might as well hand them a Sudoku puzzle . Don’t muddy the waters with a feature parade. Don’t muddy the waters with a feature parade. Our tool saves you 20 hours a month—this is how we do it One One One One One One Overcomplicate it, and you might as well hand them a Sudoku puzzle Overcomplicate it, and you might as well hand them a Sudoku puzzle Map The First Mile Map The First Mile You’ve sold them on the dream; now show them the road. Forget a transnational roadmap and give them a first mile they can sprint. “ In 30 days, here’s what happens: A, B, C—and by then, you’ll already see X. ” Keep it tight, clear, and so simple it feels like a stroll, not a marathon. You’re not just giving them a product; you’re handing them a GPS with a route that’s impossible to mess up . Forget a transnational roadmap and give them a first mile they can sprint. Forget a transnational roadmap and give them a first mile they can sprint. In 30 days, here’s what happens: A, B, C—and by then, you’ll already see X. a GPS with a route that’s impossible to mess up Own Your Lane, Don’t Trash The Others Own Your Lane, Don’t Trash The Others Drop the chest-puffing. They know who the big dogs are, and trying to bark louder than them makes you look insecure. Be real. “ We’re not the biggest name in the room, but we’re exactly what you need right now .” When you acknowledge your size but zero in on your relevance, you’re not just being humble—you’re believable . That honesty builds trust, and trust closes deals . No one’s looking for the loudest voice; they’re looking for the right one . Drop the chest-puffing. They know who the big dogs are, and trying to bark louder than them makes you look insecure. trying to bark louder than them makes you look insecure. We’re not the biggest name in the room, but we’re exactly what you need right now When you acknowledge your size but zero in on your relevance, you’re not just being humble—you’re believable When you acknowledge your size but zero in on your relevance, you’re not just being humble—you’re believable trust closes deals trust closes deals No one’s looking for the loudest voice; they’re looking for the right one loudest right Subtle Bragging: Make Them Want What Everyone Else Has Subtle Bragging: Make Them Want What Everyone Else Has Stay humble, but casually drop the truth bomb : others are already using your solution, but don’t make it a parade. Don’t flex— just gently remind them they’re late to the party . “ Companies like [insert name drop] already fixed this exact problem and saw results in 30 days .” No fireworks or grandstanding—just coyly poke at their FOMO . casually drop the truth bomb just gently remind them they’re late to the party they’re late to the party Companies like [insert name drop] already fixed this exact problem and saw results in 30 days coyly poke at their FOMO coyly poke at their FOMO Win The Battle, Plan The War Win The Battle, Plan The War Once you’ve smashed that MVP, don’t strut off like the game’s over—leave them hooked . “ We’ll solve this today, but when you’re ready, we’ll crush X, Y, and Z without even breaking a sweat. ” This allows you to bag the quick win while setting up a partnership with legs . Think of it like a chess game where you’ve already planned the checkmate ten moves ahead. You’re not a one-hit wonder—you’re their secret weapon for the long haul. don’t strut off like the game’s over—leave them hooked don’t strut off like the game’s over—leave them hooked We’ll solve this today, but when you’re ready, we’ll crush X, Y, and Z without even breaking a sweat. bag the quick win while setting up a partnership with legs Think of it like a chess game where you’ve already planned the checkmate ten moves ahead. And when they’re ready to scale? You’re the only one they’ll want by their side. And when they’re ready to scale? You’re the only one they’ll want by their side. The Soft Nudge: Make Saying Yes Too Easy The Soft Nudge: Make Saying Yes Too Easy Finally, don’t get so excited that you forget Sales 101 . You still need to close with the basics—a clear call to action . Skip the vague “so, what do you think?”— make the decision for them . “ Let’s get a follow-up booked. I’ll show you exactly how this works in your world. ” Low commitment, high curiosity. You’re not asking for a marriage proposal—just a coffee. don’t get so excited that you forget Sales 101 don’t get so excited that you forget Sales 101 need to close with the basics—a clear call to action need to close with the basics—a clear call to action make the decision for them make the decision for them Let’s get a follow-up booked. I’ll show you exactly how this works in your world. A Paper Cut That Stings and Stays A Paper Cut That Stings and Stays A Paper Cut That Stings and Stays The beauty of the Paper Cut Pitch isn’t that it’s going to make anyone weep with joy or rush to tattoo your logo on their forearm. It’s not about grandeur. It’s about precision—like a paper cut that’s so minor, yet so annoying, you can’t ignore it. You’ve got them where it counts: feeling the pain and knowing you’re the only Band-Aid in sight. You’ve got them where it counts: feeling the pain and knowing you’re the only Band-Aid in sight. You’ve got them where it counts: feeling the pain and knowing you’re the only Band-Aid in sight. You’re not whipping up a black-tie VIP-invite-only buffet of Michelin-starred macarons and souffles, and thank God for that—your prospect has had enough tasters to know all that gives is a quick sugar rush before the crash. You’re cutting through the empty calories, dangling around the good old steak and BBQ ribs, leaving them hungry for the only solution that actually feeds their needs. You’re not whipping up a black-tie VIP-invite-only buffet of Michelin-starred macarons and souffles, and thank God for that— your prospect has had enough tasters to know all that gives is a quick sugar rush before the crash. your prospect has had enough tasters to know all that gives is a quick sugar rush before the crash. You’re cutting through the empty calories, dangling around the good old steak and BBQ ribs, leaving them hungry for the only solution that actually feeds their needs. You’re cutting through the empty calories, dangling around the good old steak and BBQ ribs, leaving them hungry for the only solution that actually feeds their needs. You’re cutting through the empty calories, dangling around the good old steak and BBQ ribs, leaving them hungry for the only solution that actually feeds their needs. Subtle? Maybe. Effective? ==Hell yes. == Subtle? Maybe. Effective? ==Hell yes. == And that’s the whole point. And that’s the whole point. And that’s the whole point.