Too Long; Didn't Read
A music box that holds ‘*5,000 timeless Bollywood songs*’ has earned its parent company a revenue of over INR 2000 crores INR (264 million USD) in Revenue in 5 years. Sa Re Ga Ma focused its strategy on a niche market. A niche market focuses exclusively on a group that stands to benefit most from a product. The product was targeted at the generation that is not most tech savvy, yet loves to revel in nostalgia. The middle-class Indian parent was the company’s prime target audience.