RuPay: The Indian Card Payment Alternative Rivals Visa and Mastercard
Too Long; Didn't Read
A few years back in 2012, a new card network was launched in India as an alternative to Visa and MasterCard. It was named 'RuPay**, which sounds like a combination of Indian currency 'Rupee*' and verb '*to pay*' Within just ten years, it became the biggest competitor in the Indian card market and captured 60% of the market share. It became such a severe threat that Visa [complained] about the dominance of RuPay to the US Government.