HackerNoon is an independent publishing platform that makes it [possible for anyone](https://help.hackernoon.com/more-faqs/is-it-true-that-anyone-can-submit-a-story) to get published. This means that everyone and their grandma wants to promote themselves and their brand on our website — often, for free (lol).

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It takes [years](https://www.about.hackernoon.com/) to build a distribution channel that brings value to millions of technologists around the world, and we did it by listening to feedback and [hiring the right talent](https://careers.hackernoon.com/) to work on actionable insights while simultaneously [fighting the urge](https://sponsor.hackernoon.com/blog/ad-placement-by-content-relevancy) to [shove paywalls and intrusive ads down our readers’ throats](https://www.linkedin.com/feed/update/urn:li:activity:6968991310141673472/) to meet operational expenses. :see_no_evil::hear_no_evil::speak_no_evil:

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When technologists open HackerNoon, they know they’re reading content that has been curated and reviewed by [at least one](https://hackernoon.com/the-second-human-rule-9a1a3yhl) professional [editor](https://help.hackernoon.com/how-does-one-become-a-hacker-noon-editor) to ensure that it’s objective, valuable, and [free of gimmicks](https://help.hackernoon.com/why-was-my-story-rejected) that SEO experts and digital marketers are oh so fond of. Over the years, this approach has yielded HackerNoon [a strong domain authority and a dedicated community](https://sponsor.hackernoon.com/blog/6-reasons-why-startups-publish-with-hackernoon) that returns to us for [thought leadership and quality tech stories](http://hackernoon.com/techbeat). But most of all, it has earned HackerNoon something invaluable: trust™.

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 ![](https://cdn.hackernoon.com/images/6sWrtbrOmsOIbrWzrG88lYfV4ch1-n393ms3.gif.webp)

> *“I love the passion, energy, honesty, and raw talent that is celebrated on HackerNoon. The power belongs in the hands of the people.” - **[I-Ally, Inc](https://hackernoon.com/u/iallyinc).***

# :vulcan_salute::artificial_satellite::satellite:

HackerNoon values this trust. We understand the importance of it. And we respect our readers’ time and attention. While there’s nothing inherently wrong with promoting a brand, we often wonder where to draw the line between providing value to our readers (for free) and turning them into leads for Salesforce gurus.

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We believe we have an answer. Enter, [Brand-as-Author (‘BAA’) program](https://sponsor.hackernoon.com/brand-as-author). 🤯 🤯 🤯

 ![](https://cdn.hackernoon.com/images/pcEK1F5D8sYgmRrOqGsye86Hmw53-2022-09-14T14:43:51.018Z-cl81qgxnv000v0bs6fbrjcfo2)

> *“Hackernoon is a hub of genuine tech insights and a community of talented developers. We want to support this community and provide advice and information for those interested in building DApps and getting started with blockchain.” - [CENNZnet](https://hackernoon.com/u/cennznet)*

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When you serve an audience that prides itself on its tech-savviness, you understand the value of transparency. After all, nobody likes the idea of being a [product](https://www.wired.co.uk/article/doug-rushkoff-hello-etsy) or having their data mined because we live in an era of [surveillance capitalism](https://sponsor.hackernoon.com/blog/ad-placement-by-content-relevancy).

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Instead, we offer brands a pathway to partner with us on an equal footing, in a manner that remains true to our objective of providing value to our readers, and which continues to foster and nurture the trust we have developed throughout the years. In other words:

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 ![](https://cdn.hackernoon.com/images/pcEK1F5D8sYgmRrOqGsye86Hmw53-uk92br8.jpeg)

Brands that want to be a part of this journey find that the [BAA program](https://sponsor.hackernoon.com/blog/hackernoon-brand-as-author-baa-program-top-10-faqs) is an excellent way to create a long and meaningful relationship with our readers. When they publish and/or republish their blog posts, press releases, and technology updates, they do so by owning their brand’s voice and utilizing the coveted [#good-company](https://hackernoon.com/tagged/good-company) tag that technologists love and trust :eyes:. But most of all, they signal to our readers that they’re not here to distract them from what they really care about, and are certainly not trying to mine their individual data.

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> *“There is an old-school spirit. Highly intelligent people get together on this platform. There are different points of view. It allows me to keep track of the direction modern IT entrepreneurship is heading in.” - [LensAI](https://hackernoon.com/u/lensai)*

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The result is the true gold standard in publishing, combining editorial excellence with earned media that no amount of marketing budget in the world can buy. :clap::clap::clap:

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“Readers’ trust means everything for us. In publishing tens of thousands of stories, we’ve learned this: the best stories, branded or not, need to provide value for readers, and teach them something they don’t already know. In being transparent with the readers about the inherent bias that’s baked in to some of the content they read, we sustain that hard-earned trust, and in the long run, promote healthy growth for the sponsors and partners we care about,” Linh Dao Smooke, COO Hackernoon.

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 ![](https://cdn.hackernoon.com/images/pcEK1F5D8sYgmRrOqGsye86Hmw53-2022-09-14T14:43:51.021Z-cl81qgxnx000w0bs64tpod6cd)

*If you want to join [top tech companies](https://hackernoon.com/list-of-all-brands-as-author-871v432yf) like [Heroku](https://hackernoon.com/u/heroku), [AngelList](https://hackernoon.com/u/angellist) and [Indeed](https://hackernoon.com/u/beseen) to showcase your brand to a monthly 3M+ tech audience, visit sponsor.hackernoon.com or email us at [sponsor@hackernoon.com](mailto:sponsor@hackernoon.com). HackerNoon reserves the right to choose which brand it partners with.*

The writer has previously had a business relationship with companies mentioned in this article.

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