Hackernoon logoQueue Busting: How it will help the retailers to increase ROI? by@er.raturi5

Queue Busting: How it will help the retailers to increase ROI?

Gaurav Raturi Hacker Noon profile picture

Gaurav Raturi

In the blended world of technology and retail every small big aspect matter equally. Yes, there are many important things a retailer must keep in mind when considering daily basis operation. Therefore, a good retailer will aim to keep resources running, competently with reliable resources for their store. There are endless efforts made to ensure that the customer’s shopping experience is as seamless and enjoyable.

To this fact it is supreme for the retailers because to hit their goals with the focus is to cultivate sale with loyal custom. The question arises What can be done to bust the queue via excellent customer service?

But nothing sullies the customer experience like being forced to wait in a cement-footed queue. It seems how scientific boundaries are forcing human against the nature of time. So to keep our customers happy and assure them to bust those heavy queues quite easily is the aim of retailers. There is a range of factors that need to be taken into consideration such as Planning for busy periods, queue management, queuing delay and transaction time are all variables which will impact the ultimate delivery of your customer experience.

What all needed to be done for better results?

Guaranteeing for the smooth process in any organization staff plays an essential role. Roles that includes maintaining the successful running operations of a business. Staff have a huge impact on possible delays and queuing.

So, for better results training your staff for possible queuing factors is key. To make them anticipate in the process at the point of sale is efficient in taking the operation of transactions is the best step.

When it comes about Queue Management it has to be much efficient ensuring the well-organized management of a queue. With no surprise, the customer is facing better environment queue management through the effective solution for the engagement of the users. If queue busting works for better management than half of the battle is reduced.

For better understanding here are some factors influence queues in your business.

• Customer Arrival Rate & Time of the Day.

• Average Shopping Time per customer.

• Dissimilarity in time duration for customer service.

• An average number of lanes open in the store.

  • External factors beyond the store’s influence.

Profiting from the queue is another way of dealing with the public. Therefore, exploring options of capitalizing from the queue is something good job for retailers. Apart from that placing promotional items at the area of queuing is another way to significantly increase retailer’s impulse purchases, thereby increasing their overall sales.

Queue busting within the point of sale has made incredibly easy way with a modern EPOS system. Thus, the ability to process items in the queue can speed up the process a great deal. The only action to be carried out at the point of sale would actually be taking the payment for the item to the next level. It would dramatically improve the efficiency of a store and reduce queuing time considerably.



To tackle the queue, ensure all your money taking equipment is working properly. That means the longer transaction takes place, the more profit you are drawing. Apart from that have spares standing by in the case of a breakdown. With efficient practices engage a customer. Possibly employees can scan faster with the particular technique. These little concerns may not sound like they stuck some process but on totaling them all up it soon stacks up.

Separate Operations

These days there are many brands that offer an online service to your customers as well as a physical store these days. Therefore, users experience comfortable with the service that includes clicking and collects. And with store assistants out collecting customer orders, it can leave you short at the registers. If you are running a store, make sure you maintain separate options with teams into two distinct groups.

Flexible payment option

Users can take payments from almost anywhere so users can invest in some credit card swipe devices so that you can take payments straight away. These days’ customers hate to have the queue and get items through the entire buying process in one hit. Thus this kind of solution has a significant reduction on your line lengths. Whereas a long queue has a major option where a customer will be more likely to wait it out than leave.

Fulfill the user needs

For many retailers to keep their customers waiting is not good. Moreover, people don’t have time to wait for shop retailers to restock shelves. So the need should be fulfilling in that case otherwise user gets in and instantly they move out So, make sure your employees understand they work accordingly if a queue starts to build up. There can be another option to help the customer: Have a mobile team with card readers going through the queue to trim the queue down.

Wrapping Up

At this high time queues are an unavoidable part of the store experience. And it is clear that unexpected queues don’t enhance the in-store customer experience. Therefore, it is important that retailers look for queue-busting strategies. Building alternative approaches and enterprise mobility solution to delight customers at this critical point in their purchase process is all about queue busting.


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