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Online superstores, exemplified by Amazon, are in a league of their own, offering an expansive product selection and unique personalized shopping experiences. Unlike limited-selection online stores, superstores provide convenience by offering a broad array of goods, saving shoppers time and effort. These digital giants offer cross-category suggestions and valuable consumer data, making them preferred destinations for diverse shopping needs. Limited-selection online stores, while suitable for niche items or brand loyalty, can't compete due to their narrower product range and reduced personalization. Online superstores also distinguish between other superstores and limited-selection stores, encouraging a multitude of sellers to join their platform while limiting direct competition from similar superstores.