Last month was my 5th launch on Product Hunt in 2018. Having learned a lot of lessons along the journey, I thought of sharing all the wears and tears that I’ve been through in the hope of helping other makers like me.
“Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations” — Product Hunt
Basically, Product Hunt is where makers showcase their products and where general people update themselves with new innovations every day.
The charm of Product Hunt lies in its Today page, where it lists all the products that makers launch within the day.
What all makers dream of is getting their product featured on the “Popular” page, and ultimately, as top 5 because they’ll be featured in PH’s newsletter, getting more sign-ups and feedback.
The race to the top spots is so challenging that it quickly becomes viral on the Internet. An “App of the Day” badge is like a certificate of the reputation for newly-launched products, so people are making a real fuss about it.
Consequently, it created an impression that if you’re a maker, you have to know and to post on PH once.
From my point of view, PH has its own uniqueness and only suits certain purposes. If you’re a maker and you’re on the fence about whether launching an app on PH is worth the effort, here’s my answer:
There’s a probability you’ll get noticed by PH team like Ryan Hoover, Ben Tossell, Nick Abouzeid… They will definitely ask tough questions to challenge you, or simply retweet your products with deadly cute cats 🙀🙀.
In my case, I was really surprised to receive a lot of testimonials from my most loyal users. It’s truly heart-warming and actually surprising because they had never told me that before.
Before you come to the CAT approach, I just want to make sure one thing.
If your product is already receiving thousands of visits to the landing page and thousands of download, this post is not for you (I’m afraid if you continue you’ll laugh at my numbers…)
But if you’re an indie dev looking for a way to get more public attention, then, you may want to check out some benefits of launching on PH :)
As mac App Store didn’t provide analytics at the time of our launch, it’s hard to measure the quality of the traffic. Let’s assume that users who are interested in macOS also have an iPhone and they visited the App Store.
PH traffic has the conversion rate of nearly 31%, measured in 14 days after the launch. It’s almost 8 times higher than the industry average conversion rate!
The same magic happens on Twitter!
For the first time in history, Habitify has reached over 20K impressions in July only (our Launch month), which is monstrously hugeee compared to 3–4K per month previously!
PH is a great place because you’ll receive both positive and n̶e̶g̶a̶t̶i̶v̶e̶ positive feedback.
There’s no such thing as negative feedback because every comment will give us a little more insight into the users.
For example, for Habitify macOS, we realize that it’s simple and sleek enough for users who care about the ease of use:
But at the same time, we know that Habitify has a long way to improve for users who care about functionality.
My main strategy for the launch is to find as many Habitify supporters as possible and ask one by one to help promote the product. It turned out the effect was trivial, but I gained something else.
I am quite taken aback to realize that Twitter is a really cool platform to make friends and get to know people in the same field. By being active on Twitter I know some of my users are really keen on checking my tweets and retweets them! (thanks Zee M Kane and Ethan!)
The second launch (Habitify for Android) is not as successful, though. (I’ve explained in this post)
Not too bad, considering that time of the year (22nd Dec) is when most people start to wind down with their families and vacations. Still, it could have been better if it were not for our mistake…
It’s you who can say if Product Hunt launch is worth it or not. I suggest taking a look at your own product and your timeline (and again, if you love cats or not 🐈)
Product Hunt launch takes time and effort. It’s not a one-off game. Definitely not where you can even think about cheating.
I thought about cheating, okay? But as karma goes I got backfired by my own dirty intents, so, nope, don’t try that at home. Here’s the story of how my app got severely punished to #5 place despite having 2nd highest upvotes!
If you think you have at least got some values out of the post, others might, too, your sharing is much appreciated.
If you have any questions regarding the post, feel free to leave it in the comments :) If you’re having a product launching on PH soon and want objective feedback, you can always DM me via @tiepvuvan :)