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From 2015 to 2016, interest in buying customized products grew 2.4 times. Americans want custom products, and it is now a necessity, not just a luxury. A product configurator is the key to finding the middle ground between standard products and bespoke products. Companies that offer customization are more likely to meet product targets. Product configurators vary in complexity and so it is important to find a solution that works best for your business. For more information, visit the NowSourcing.com infographics.