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The ability to provide the best possible customer experience is found at the core of every successful brand. Almost 70% of companies compete on customer experience, according to Forbes report. The answer lies in data analytics, which can help you improve customer experience. In this article, we will show you practical tips to improve CX using data analytics. In each case, data can be used in six ways to get to know your customers better than anyone else, such as getting to know their needs and creating customer personas.