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Google and Shopify integration has made it easier to use Google shopping features to grow your business. Google shopping ads are great for driving traffic and sales, as well as creating brand awareness. There are different types you can leverage for your Shopify store. Sign up to Google Merchant Center is a must to sync your store with your Google account. You can import your data from your store to Google Analytics to your Google Analytics account and import your goals. Google Shopping Ads can be used to drive more traffic to your store, increase conversions, create brand awareness or prepare for the upcoming holiday sales season.