What Do You Think About Disney’s $1B Deal Letting OpenAI’s Sora Use Disney Characters For AI-Generated Video?

In a landmark $1 billion deal, Disney is partnering with OpenAI to bring over 200 iconic characters into the Sora video generation platform. This collaboration allows for the official creation of AI-generated video content using Disney IP, blending traditional animation history with the future of generative AI.

Poll Results

Dangerous precedent for IP & labor - It normalizes big studios using AI with legacy IP while creative unions and independent artists fight for basic creative protections

34%

Cautious optimism - The idea is promising, but everything depends on strict guardrails: clear labeling of AI content, fair artist compensation, and meaningful content moderation

25%

Exciting creative future - This unlocks huge potential for fans and small creators to tell new kinds of stories with Disney characters

22%

Undermines human artists – This accelerates a shift away from human animators, writers, and VFX workers, devaluing the craft and livelihoods that built Disney in the first place

19%