Too Long; Didn't Read
Dozens of bonus cards, hundreds of points, thousands of miles are given away each day. In the USA alone, consumers hold over <a href="https://blog.accessdevelopment.com/customer-loyalty-statistics-2017-edition#lmktg" target="_blank">3.8 billion</a> memberships in customer loyalty programs. But in fact, 28% of people are abandoning loyalty programs without redeeming any points. Customers don’t fall for these rewards as easily as they did in the past. Will it be the end of loyalty programs or the next stage of their evolution is coming?