Too Long; Didn't ReadThe EIC is apropos to crypto because I want to talk about the evolution of crypto project ownership structures and fundraising methods. I will write about Bitcoin, ICO’s, yield farming/liquidity mining, and finally, points. The goal of this essay is to provide context for why points as a way of engaging users is a natural progression that follows on from previous engagement and fundraising methods of the past. Many of Maelstrom’s portfolio companies will launch their tokens in 2024, and you can expect to learn about points programs, which all share a goal of generating usage of their protocols. Therefore, I want to discuss why points exist and how they will drive adoption in this cycle.