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Competition drives innovation, and it generates differentiation of offerings from the business next door. Cloud-based SaaS products can bolster a company’s core competencies to achieve ongoing success. The pharmaceutical industry is just one of these industries which can reap benefits from the cloud, rendered from the cocoon of the cloud. Cloud computing is ‘The delivery of on-demand computing resources – everything from applications to data centers – over the internet, on a pay-for-use basis’