The key to keeping up with that engagement streak is getting users onboarded and up to speed as quickly and smoothly as possible. And that means guiding them along with seamless embedded learning.
User attention is at a premium. Keeping people engaged during your app’s onboarding process can be tough, particularly if users are met by a confusing, fragmented experience. However, well-delivered contextual learning can avoid any of that confusion: embedded training will guide users effortlessly through the onboarding process and ensure a good first impression of your app.
After all, first impressions are key when it comes to app engagement. An analysis of user retention rates  from Localytics in 2016 found that nearly three-quarters of users will abandon an app after just one use. That may be an uncomfortable statistic, but there is a silver lining: The more users engaged, the more likely they were to remain loyal. Localytics found that if users opened the app just 11 times in the first 30 days, they were only 14% likely to churn.
The key to keeping up with that engagement streak is getting users onboarded; and the best way to do this is with embedded learning.
Using embedded training in your app offers a range of immediate benefits:
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Embedded training provides just-in-time information so users learn features naturally as they go along. You can create libraries of accessible information, design training courses to teach users how to be successful and provide contextual learning to help users in the moment.
It’s not as hard as it seems to get started. Look for a cloud-based LMS that:
While embedded training is helpful for onboarding, you can also use embedded training to keep users engaged well beyond those initial sessions.
As SchoolKeep’s founder Steve Cornwell witnessed while using a rideshare company in San Francisco, embedded learning offers a convenient way to help users increase their skills. Instead of just scrolling through social media on their downtime, drivers can take advantage of the content embedded in the rideshare app to level up their skills and become more successful with the company.
Airbnb offers another example of how contextual learning adds value outside of onboarding. About a year ago, Airbnb redesigned their app  to provide a more streamlined experience for users. Rather than overwhelming users with options, a series of screens now guides users through the transaction.
More interestingly, instead of stopping its functionality at the completion of the transaction, Airbnb’s new app presents users with an interactive guide to the city in which they just booked a room. This contextual learning content keeps users in the app and adds real value to their experience.
Traditional training methods simply don’t cut it in the fast-paced age of on-demand apps. But creating a seamless onboarding experience is simpler than ever before.
Modern LMS solutions make it easy to train users in the moment when they need it most. With a suite of powerful tools at your fingertips, you can use contextual learning to lower support costs, deliver an interactive experience and increase retention rates. Your users — and your company’s bottom line — will appreciate the difference.
If you’re looking to create an onboarding training program for your users, give SchoolKeep a try by booking a free consultation call.
SchoolKeep is modern, easy-to-use software for the rapid creation and contextual delivery of branded online training modules.
Originally published at elearningindustry.com on September 26, 2017.