In case you haven't heard, early this year. Amazon accidentally sent an email template to a user Aaron Schnoor shares . Here is the summary: his break down about the template grabs the attention, but not too big (600x200) to avoid overwhelming Header image is short, and summarize why the email is important Headline combines short and long sentences to create a melody, to attract readers. It's inspired by the book "Make every word count - Gary Provost" The content gives a worthwhile reason, and intrigue reader to click Call to action button Take away: Knows what your readers want, create a compelling email to improve the result Also published at https://www.indiehackers.com/post/amazon-email-template-and-break-down-summary-de15acdd5c
